Mary Wallace – The AI-Enhanced Consumer

Media Evolution

The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.

Artificial intelligence provides us with new ways to communicate through products. In her talk, Mary Wallace portrays how AI can be used to improve consumers’ retail experiences within various industries, such as the beverage and fashion industry. For example AI can be implemented to bring life to inanimate objects like clothes, drinks and beds.

For brands, integrating AI into products serves as a gateway to other services. By collecting and analysing consumer data, brands can get to know their consumers on a deeper level. This allows brands to further personalise the consumer experience through their products. Thereby adding value to consumers as well as allowing brands to stay in the forefront of AI development, and differentiate themselves on the market. Consequently, Wallace states that “the product is no longer a product”.