Managing Rapid Business Growth with Asaf Wolff
Manage episode 424579349 series 3463123
In this episode of The Marketing Mindset Podcast, Colby talks to Asaf Wolff, Senior Vice President of Growth and Experience at University of the People, the world's first non-profit, tuition-free, online, American-accredited university.
Asaf explains how the university aims to eliminate barriers to higher education by providing accessible, high-quality education to students from various backgrounds, including those in underprivileged regions or facing cultural restrictions.
The episode delves into how UoPeople expanded from 100 students to 140,000, and the strategies employed to manage this growth. Asaf discusses the importance of hiring for talent and skills, highlighting the shift from generalists to specialists as the university scaled. The conversation also touches on the balance between in-house hiring and collaborating with external agencies, particularly pro bono partnerships.
Tune in to hear Asaf discuss the critical role of communication skills in a diverse team, the balance between macro and micro management styles, and the impact of AI on marketing and education.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
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