The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
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Learn SaaS and AI marketing in a fun and easy to understand way from Bill Macaitis, a trusted 7x marketing leader with 5 successful tech exits.
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In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
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C'Mon Son! The Podcast is hip-hop hall-of-fame in…
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This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
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Get ready for some high-energy, no-BS conversations with top marketing leaders and tech entrepreneurs from every corner of the world. We’re diving deep into Web3, Crypto, Blockchain, AI, Digital Twins, and the Metaverse. It’s all about real insights and actionable strategies to keep you ahead of the game. Supported by CoinDesk!
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The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.
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A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessa ...
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I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
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The Virtual CMO podcast discusses growth marketing strategies for SMBs and how new technologies are improving marketing effectiveness. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the podcast focuses on building strategic marketing plans and executing successful growth marketing programs. It includes interviews with industry thought leaders who share their experiences and insights. The show highlights new marketing automation platforms, AI-enabled tools, a ...
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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of ma ...
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Welcome to the CMO Chapter Podcast, where we dive deep into the dynamic world of Chief Marketing Officers. Join us as we explore the careers, insights, and strategies of top marketing executives who shape the brands we know and love. Whether you're a seasoned marketer, aspiring CMO, or simply curious about what it takes to step into the shows of a CMO. This podcast is your backstage pass to discovering what it’s like to lead and innovate in the ever-evolving landscape of business and consume ...
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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
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How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Us ...
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使命:幫助每個人做好人生投資 願景:用最合理的價格,透過最方便的管道,提供每個客戶和市井小民,最貼近用戶需求的優質投資工具和網路服務 CMoney開發許多投資軟體,提供大眾更簡便的軟體使用服務,協助用戶做好人生的投資理財規劃,邁向財富自由的道路。 高人氣產品 -籌碼K線 -艾蜜莉定存股 -股市爆料同學會 -投資網誌 -發票集點王 -CWMoney記帳軟體 -股市大富翁 -股人阿勳 價值河流圖 -無聊詹 監控警報器 -權證小哥 全方位獨門監控 -林恩如 強棒旺旺來 -自由人 多空指南針 -丹尼爾 主流強勢股 -股市阿水 布林通道 -期權先生 多空聽診器 -阿格力 價值成長股 -武財神 求好運免出門 -老簡 股市內部大戶 -Money錢雜誌 -保險對夠好 -王牌操盤手 -台股巴菲特 -保險小存摺 -好老公選股
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The benefits of using Podcast in the classroom.
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Freestyle music talk show entertainment conversation for Fans Fam people around the world to enjoy
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Politic With Us And Find Out What's Popular With The Population!
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The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experie ...
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Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to ...
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Feed oficial da produtora C'MON! Podcasts. É aqui o lugar onde batemos um papo com outros produtores sobre produção de conteúdo para podcast ou falamos sobre acontecimentos específicos que abalaram o mercado em que esses produtores atuam. Conversas interessantes e sinceras sobre produção, conteúdo, comunicação e mídia. Entre em contato pelo site: cmonpodcasts.com.br Redes Sociais: @cmonpodcasts
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C’mon Somebody: The Podcast is For The People. Specifically for the ones who get it. Spirituality, Fashion, Academia, Culture, and more! Rated ‘E’ for Encouragement. Instagram: @CMonSomebodyPod Host: @CydneeClarke x @TheeFashionablePhD
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Revelations of a CMO
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Your Guide to Effective Marketing and Selling. Mark sets out to provide you with relevant, timely content on issues and opportunities related to Marketing and Sales performance.
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Welcome to The Modern CMO, where we discuss how to build your marketing toolkit and make your way to the C-Suite!
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What happens in the first 90 days when a new fractional Chief Marketing Officer joins your company? You're about to find out.
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Producer/Host David Velazco, Co-hosts and Co-producers Melannie Iglesias and Oscar Martinez discuss topics around music, life, consciousness, love and our surroundings. WE love to give the world our perspectives as creative creators of art in different platforms such as dance, drumming, and hip-hop. Enjoy our podcast for creatives and by creatives!
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Just talking about different things that you guys can suggest i talk about
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Podcast by Opera Solutions
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Welcome to Digi mirror personal CMO podcast. Here we talk about marketing techniques and tips for businesses and startup. Everything under marketing. Consider me as your personal chief marketing officer Cover art photo provided by Campaign Creators on Unsplash: https://unsplash.com/@campaign_creators
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Welcome to Cmon Sis with Chi. Where we share experiences + introspection on personal growth, love + everything that makes you magical af. Vibe with me.
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Monthly updates for Medical Staff at Shady Grove Medical Center
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Welcome to the Dope or joke podcast, where amazing things happen.
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E se você tivesse acesso às mentes dos líderes das maiores empresas do mundo? Aqui você encontra conversas que você nunca imaginou ter acesso. Toda semana compartilhamos sem restrição o que está rolando, e o que está por vir, de mais moderno nas estratégias das maiores marcas do país e do mundo. O verdadeiro "playbook" dos CMOs.
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De er ambitiøse, de har modet til at gå nye veje - og de er drevet af at skabe resultater. I fem podcasts kommer vi tættere på de nominerede til Årets CMO 2019. Mød Arla Foods' Hanne Søndergaard, Bolias Line Bering Larsen, Carlsbergs Morten Boye, Tivolis Michala Svane og Kviks Lisa Gøttler.
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The most important stories in business & tech, explained through the lens of a senior marketer. A podcast about growth, business, and power. Hosted by Vincent Phamvan—a member of the Forbes Council and 40 Under 40 recipient.
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Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com
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The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
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Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.
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Alexander og Peter fra Nordic Social inviterer danske CMO'er ind på kontoret ”efter lukketid” og tager dig med behind-the-scenes ind i nogle af de skarpeste marketing-hjerner i landet.
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Daily MMA podcast with a focus on the UFC and its business cmonnow.substack.com Support this podcast: https://podcasters.spotify.com/pod/show/trent-reinsmith/support
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Welcome to my world..or should I say playground! My purpose here is to provide and uplift independent and progressive neo-soul, jazz, and gospel artists. I just want to introduce them to you and you can go from there and delve into their catalogs. I hope you have fun listening and make sure to "like"..."follow' and "share" with your friends and family. Just a reminder. I am a DJ, not a Jukebox. I post continuous mixes that intend to keep you in the "groove" all the way thru. Leave a comment. ...
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B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive. The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketi ...
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The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed ...
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We live in dynamic times — not just in Marketing, but in business, global politics, and technology. Consumer desires have fundamentally shifted, and CMOs face not only stalling growth, but a mandate to reinvent business at every level. Our role has never been more important. At Future Ready CMO, we’re on a mission to help marketers become a force for change. We explore the ideas and innovations we can apply to shape the future of our economy, our social structures, and our planet.
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B2B Revenue Leadership - CEO, CRO, CMO, VC, Sales and Marketing Startup SaaS
Sales Leadership Marketing Startup SaaS expert - Brian Burns
If you're interested in B2B Revenue Leadership this is the show for you. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions PodCast. This PodCast is Focused on Leadership in the B2B Space to drive revenue by using the most modern and scientific approaches. If you are a CEO, VC, CRO, CMO or want to be one some day this PodCast is for you. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, ...
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Beyond Playbooks: Marketing Mastery with Sushovan Saha, Global Head of Marketing at Attentive.ai
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How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by divin…
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Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary
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In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional advertising, uncover the power of YouTube in capturing audience attention, and discuss the vital role of creativity in ad success, even in the age of AI. Sop…
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Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO
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A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…
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You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.द्वारा Cognism
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Leadership, Resilience, and Building a Future in SaaS: Insights from Daniel McDermott
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In this episode of CMO Chapters, host Lucy Bolan talks with Daniel McDermott, a seasoned B2B marketer with over 25 years of experience across tech and SaaS companies, including roles at Ericsson, CA Technologies, and Mimecast. From his early days in sales to leading marketing teams in SaaS, Daniel shares his journey of navigating rapid industry evo…
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The Five Sales Enablement Things and Valuable Friction Episode
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This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into: Buyer Needs Analysis Market Intelligence Story Telling Sales Tools Technology Ian then joins Robert in the virtual bar for a splendid holiday co…
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From Traditional Finance to Blockchain Innovation with Annelise Osborne, CBO at Kadena – at Web Summit | S4 E46
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Send us a text What if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Sum…
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Building Brands That Last a Lifetime with Edithann Ramey
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My guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for North America's largest regional theme and water park company. Before joining Six Flags, Edith Ann was CMO at On the Border, a Mexican casual dining ch…
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The Golden Rule of Professional Communication ✨📜💼
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Hey folks. Today, I want to share one crucial lesson I learned the hard way: never put anything in writing that you wouldn’t be comfortable with everyone at your company seeing. Let's dive into this topic and I'll share some strategies I used to help avoid this. ============================= 🦥 SaaS CMO Pro ============================= Official web…
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Kyle Lock & Christa Leupen (Butterball) | The Time To Be Thankful for Your Family, Friends and Community
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Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupe…
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Redefining health and life with AIA’s Stuart Spencer
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We’ve all seen it—the relentless images of “perfect health” that make wellness feel like a distant dream. But what if there was a different way to think about being healthy? In this episode of The CMO Show, AIA CMO Stuart Spencer invites us to shift our perspective on health. With a career shaped by resilience and a mission to democratise wellness,…
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Bonnie Habyan | CMO Convo | Connecting with customers in a digital world
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As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys,…
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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype
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Full transcript Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact,…
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In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
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As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.द्वारा Cognism
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Bonus entry 12: Distributing our content
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After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.द्वारा Cognism
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Entry 38: Our updated content strategy
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Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.द्वारा Cognism
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Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew
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One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.द्वारा Cognism
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Bonus entry 11: Finding and working with subject matter experts in new regions
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Working with SMEs is a huge part of the Cognism marketing strategy, and therefore we need to be able to identify and reach out to relevant SMEs in new regions when we have plans to expand there. This entry delves into how we manage this process.द्वारा Cognism
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Bonus entry 10: How we nailed expanding into France
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This entry follows on from entry 37, discussing how Alice and the Cognism team applied the lessons learned from their DACH expansion, to their French expansion.द्वारा Cognism
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Entry 37: Mistakes we made expanding into DACH
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Not every venture is immediately successful. However, the lessons we learn from doing things the wrong way, teach us a lot about how to do things next time. This entry goes into details on what went wrong in our DACH expansion, and how we used this to launch effectively into France.द्वारा Cognism
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Entry 36: Implementing AI in marketing
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Alice and Cognism’s CEO are keen to be one of the first adopters of new AI tech that can help the company become more efficient in its processes. This entry delves into a few of the ways in which we are already utilising AI tools.द्वारा Cognism
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Bonus entry 9: How we use the Cognism product for marketing internally
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Most people know Cognism for its sales use case, but internally, we drink our own champagne and utilise the Cognism product for our own marketing. This entry shares how.द्वारा Cognism
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How do you apply the Cognism demand generation approach in a smaller company? This entry deep dives how Alice adjusted the Kaspr set up to incorporate demand generation.द्वारा Cognism
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Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay
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Cognism and Kaspr are two very similar products, but two very different audiences. When bringing Kaspr into the Cognism family, we had to think carefully about how we position each in a way that helps both companies to thrive next to one another. This entry explains that positioning.द्वारा Cognism
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One of the biggest investments you make as a marketing leader is who you hire. How do you make sure each hire is just as strong as the last? This entry dives into the key values Alice looks for when hiring for the marketing team at Cognism.द्वारा Cognism
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Entry 33: A deep dive into Cognism’s 1:1 ABM tactics
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7:21
This entry is part three of Cognism’s ABM strategy, specifically looking at how we build towards identifying our 1:1 targets and then how we try to reach said target accounts.द्वारा Cognism
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This entry is part two of Cognism’s ABM strategy, plus some of the results we’ve managed to achieve from our ABM activity so far.द्वारा Cognism
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Cognism has gone from zero ABM strategy to an ABM strategy pulling in 300k opps in a matter of weeks. Listen to Alice deep dive what we do for ABM.द्वारा Cognism
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Entry 30: How to manage wide scale company reporting as you scale
6:27
6:27
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बाद में चलाएं
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पसंद
6:27
Separate to OKR reporting, how do you track BAU targets? Especially as you grow and have a lot more to have oversight on as a marketing leader… This is how we manage reporting at Cognism.द्वारा Cognism
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Bonus entry 8: How we work with agencies and freelancers
2:05
2:05
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बाद में चलाएं
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पसंद
पसंद
2:05
Which roles should you have in house, and which can you outsource to someone external? This entry explains Alice’s strategy and philosophy for freelancers and agencies.द्वारा Cognism
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Entry 29: 5 years investment in SEO, now a Hubspot competitor
3:47
3:47
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बाद में चलाएं
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पसंद
3:47
When others zig, you should zag. Cognism’s SEO strategy has always looked at the long game, focusing on quality - and not on programmatic SEO. Despite a lot of advisors telling us otherwise. This approach has resulted in a website that competes along with the likes of Hubspot.द्वारा Cognism
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Entry 28: When to translate, and when not to translate - that is the question 💀
5:59
5:59
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बाद में चलाएं
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पसंद
पसंद
5:59
When expanding into new regions, when can you translate existing content - and when should you create something new? Listen to find out how we balance the low hanging fruit content translation opportunities, versus creating dedicated regional content.द्वारा Cognism
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Bonus entry 7: Bringing a new product to market: A PMM perspective
7:03
7:03
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बाद में चलाएं
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पसंद
पसंद
7:03
What happens in PMM when a new product is brought to market? This entry offers you an insight into the behind the scenes activity which took place for Cognism’s Enrich launch.द्वारा Cognism
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Entry 27: OKRs, sprints and Asana tasks
4:11
4:11
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बाद में चलाएं
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पसंद
4:11
As the Cognism marketing team - and entire organisation - grew larger, we needed a system to hold us accountable to company goals. This entry explains what system we landed on.द्वारा Cognism
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Entry 26: Cognism’s in-person events strategy
4:38
4:38
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पसंद
4:38
Alice’s swings back and forth on in-person events and how to run them. But this year, we’ve landed on an in-person events strategy we’re happy with - and is working.द्वारा Cognism
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Team entry 4: Paid ads wins - LinkedIn post authored by Liam Collins
5:53
5:53
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बाद में चलाएं
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पसंद
पसंद
5:53
Listen to Alice’s take on our new VP of Paid Acquisition’s post about his quick wins from his early days in seat at Cognism.द्वारा Cognism
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Entry 25: Hiring mindset over skill set
4:00
4:00
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बाद में चलाएं
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पसंद
पसंद
4:00
It’s much easier to teach someone a new skill, than it is to teach them a new way of thinking… That’s why Alice prefers to bring people in who are already bought into the demand generation mindset.द्वारा Cognism
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Entry 24: How to launch a DG campaign the Cognism way
8:56
8:56
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पसंद
8:56
How do we run demand generation content campaigns ‘the cognism way’? This entry runs through a real life campaign example from Fix Your Funnel, a huge campaign that was launched in a matter of weeks.द्वारा Cognism
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Entry 23: Growth is hidden in your current processes
5:03
5:03
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बाद में चलाएं
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पसंद
पसंद
5:03
This entry details three ways in which we have optimised our internal processes to become more efficient during an efficiency phase of Cognism’s growth.द्वारा Cognism
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Entry 22: Building a team of agencies
4:03
4:03
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बाद में चलाएं
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पसंद
पसंद
4:03
Cognism’s team setup might be a little unusual… Listen to Alice explain why she wants Cognism’s marketing team to work together as agencies.द्वारा Cognism
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Working with your CEO is a very important aspect of being a marketing leader. And so knowing what they care about and how to best present information to them is a crucial thing to understand.द्वारा Cognism
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Entry 21: The evolution of the demand generation content manager
6:13
6:13
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बाद में चलाएं
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पसंद
पसंद
6:13
What is our DG content set up? How do we decide what content we’re going to work on next? And how do we make sure we are always outputting, even when working on ‘big rocks’?द्वारा Cognism
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Entry 20: Launching long form content that isn’t a gated eBook
3:32
3:32
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बाद में चलाएं
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पसंद
पसंद
3:32
Downloading content doesn’t equal intent to buy. Which is why we don’t create gated content anymore. That doesn’t mean we don’t create long form content, however. Listen to find out how we put out long form content, without gates.द्वारा Cognism
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Bonus entry 5: Wearing many hats, strategic versus operation
1:23
1:23
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पसंद
पसंद
1:23
Historically, Alice has been a very operational marketer. She likes being able to get into the weeds and do things for herself. However, as a CMO, her biggest role is as a strategic thinker. Click to listen to how Alice has found the balance.द्वारा Cognism
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Entry 19: Improve user experience with enrichment
3:43
3:43
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बाद में चलाएं
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पसंद
पसंद
3:43
Enrichment has a wide variety of benefits, which is why we use it a lot at Cognism to reduce the amount of data we need prospects to give us, and to keep the data up to date.द्वारा Cognism
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Entry 18: Marketing and parenthood aren’t one-size-fits-all
2:21
2:21
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बाद में चलाएं
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पसंद
पसंद
2:21
Everyone's an expert when it comes to two things… marketing, and parenthood. Listen to Alice’s experiences learning to ‘nod along’ to advice from either kind of ‘expert’.द्वारा Cognism
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Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams
3:12
3:12
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बाद में चलाएं
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पसंद
पसंद
3:12
Misalignment between demand gen and paid teams can cause chaos. If DG managers are creating ads that are then being applied in a way they didn’t intend, or vice versa, DG managers aren’t creating what paid needs to get results… well it’s all a mess. Click to hear how our DG and paid teams are structured, and how they work together.…
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Entry 17: Fresh paid acquisition leadership
3:33
3:33
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बाद में चलाएं
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पसंद
3:33
What did our new VP of Paid Acquisition get done in his first 160 days of being in seat at Cognism? Click to find out.द्वारा Cognism
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Entry 16: Making enterprise specific content
4:20
4:20
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बाद में चलाएं
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पसंद
पसंद
4:20
What should you do when trying to attract enterprise targets with content? We assumed that we’d have to create dedicated content just for them. Turns out we were wrong. Listen to hear where we landed with enterprise content.द्वारा Cognism
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