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Eric Seropyan on Getting Your Small Business Ranked Higher in Google
Manage episode 298970833 series 2905212
Marketing is the Product द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Marketing is the Product या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
SEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.
Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google.
You can also check out his website. Social media includes Facebook, Twitter, Instagram, and LinkedIn.
30s - Eric’s introduction
1:00 - What is This is my Southbay and what do you do there
2:20 - What is SEO
9:30 - What is search engine marketing and how does it differ from SEO
17:00 - How to determine what keywords to target
22:00 - Tracking keywords from competitors
23:45 - What did it look like getting your business going?
26:00 - Evaluating change in the industry
33:45 - What does it mean when someone means “the algorithm changed”
37:00 - Importance of reviews
40:30 - What can a business owner do today to rank better in search engines
50:00 - What eric is passionate about
52:45 - Final thoughts
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