#203: How CJ Charles Turned Her Children's Book into a Plush Doll

Making It in The Toy Industry with The Toy Coach

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Azhelle Wade | The Toy Coach द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Azhelle Wade | The Toy Coach या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

10M ago 32:39

MP3•एपिसोड होम

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.
Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.
Episode Cliff Notes:

Discover the journey of turning a book character into a plush doll [00:02:56]
Find out what toy CJ Created in Toy Creators Academy [00:03:00]
Insights into overcoming toy industry challenges [00:10:26]
The importance of clear brand messaging for toy inventors [00:11:09]
A peek into CJ's process of prototype development and refinement [00:15:38]
The role of networking in the toy business [00:18:27]
Impact of Toy Creators Academy on aspiring toy inventors [00:23:35]
Pitching ideas to major toy companies [00:20:14]
The importance of having a supportive community on your journey [00:19:00]
CJ's future plans and aspirations in the toy industry [00:29:15

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com
Visit thetoycoach.com/203 for the links mentioned in today's episode.

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#Entrepreneur #Business #Toy Industry #How To Design A Toy #How To Make A Toy #Toy Design #Fit Toy Design #Make My Own Dolls #Small Business #Making It In The Toy Industry #Society #Podcasting Education #Azhelle Wade | The Toy Coach