Women Who’ve Sold Their Business: Carey Peters | E169

Leadership is Feminine

In the past 20 years, there has been a wave of women-owned businesses, and women selling those businesses. However, no one is really talking about it. In this mini series, host Kris Plachy is bringing women business owners on to talk about their experiences of selling their businesses. In this episode of Leadership is Feminine, Kris talks with Carey Peters. Carey shares her story of owning, selling, and buying multiple businesses over the span of 18 years, with a combined revenue of over $220 million.

Carey details her journey from being a young actor to getting her start in health coaching and how she leveraged a partnership with a colleague to start Holistic MBA, and eventually selling that and rolling it into Holistic Coach Institute. She shares some nuggets of wisdom about critical aspects of the acquisition process and takes us through the highs and lows of business deals and negotiations, including the roller-coaster ride that was selling her cherished business.

The chat shifts gears to what happens post-sale. Carey lays it bare about the range of emotions she experienced, following the acquisition. But amidst it all, she found peace, contentment, and the life-altering realization that business success does not define self-worth.

There is so much we can learn from one another. So tune in to this episode of Leadership is Feminine to tap into the wealth of knowledge from a fellow woman, who has had an incredible business journey.

“So what I learned is that when you're selling, you have to be able to tell the story that your business is an income machine, that if you put in x dollars, it's going to spit out y dollars, and that the total addressable market is z. So the story is you put an x, you spit out y, and this is the number of market share that we could potentially capture. And then that tells the buyer, like, ‘Oh, you know, I get it.’”

Guest Bio

In the past 17 years, Carey has founded or co-founded 6 companies that have served over 50,000 clients and students and generated over $200 million in revenue.

Currently, you can see Carey as one of the main instructors of Health Coach Institute, a coaching education company she co-founded with her long-time business partner Stacey Morgenstern.

After years of working with thousands of women to create powerful transformations in their lives, Carey has distilled all of her experience and expertise together for the first time in an all-new body of work called APPETITE: The Mastermind for Women Who Are Hungry For More.

Website: careypeters.com

Instagram: @CareyPetersOfficial

Key Takeaways From This Episode

1. The magic and transformation of generating revenue from ideas: The impact of selling a product made from personal ideas

2. The importance of openness to unconventional coaching methods and evolving ideas

3. Lessons from Business Deals and Acquisitions: It is critical to invest in a good lawyer and advising caution when accepting LOIs

4. Business Development & Guidance: Sharing "secret sauce" in businesses and helping others figure out their unique offering

5. Selling Holistic MBA and Emotional Aftermath: Transitioning to being an employee

6. The importance of Mentorship and Coaches: Emphasizing vulnerability and courage for entrepreneurial success

7. Personal Transformation After Selling a Business

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