The charm of politicians is a double-edged sword

KERA's Think

Some people can get others to do what they want through the sheer strength of their charm – a quality many candidates running for office try to use to their advantage. Julia Sonnevend, associate professor of sociology and communications at The New School for Social Research, joins host Krys Boyd to discuss how politicians tap into their own personal magnetism to earn your vote – and sometimes lead nations down the wrong path. Her book is “Charm: How Magnetic Personalities Shape Global Politics.”