Better News: Nuestro Estado meets needs of Spanish-speaking audience

It's All Journalism

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1+ y ago 19:02

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Fernando Soto started Nuestro Estado to provide resources and information about hurricanes to Spanish-speaking residents in Charleston, S.C.

As demand increased for this information, Soto, the website's CEO and publisher, faced a huge problem. How could Nuestro Estado scale up to meet the needs of its rapidly growing audience?

Recently, Soto wrote a case study for Better News about how Nuestro Estado increased capacity to ensure the information it published was accurate, timely and culturally competent in order to better serve its Spanish-speaking audience. Read the case study.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

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