Designing the Emerging Future with Ksenia Benifand

Inspirational Insights to Action Podcast

Ksenia Benifand and Dawna Jones talk about how to design for a better future with less waste and more opportunity. The conversation connects Ksenia's work with diverse stakeholders to gain deeper insights about user & ecosystem needs, pinpoint strategic interventions, co-design solutions, and facilitate iterative prototyping, in order to bring a collective vision to tangible on-the-ground projects.

Keywords: circular economy, design change, pandemics, archetypes of emerging future and opportunities that go with it.

Ksenia Benifand has spent her life and professional career navigating liminality - the transitory, in-between state, characterized by ambiguity, messiness, and hybridity. She has been exploring the "edges of change" to gain deeper insights into the drivers of socio-cultural, political, environmental and technological changes and developments. By exploring and experimenting with different narratives, lifestyles and practices, she has gained a unique perspective. Not afraid to test her ideas, she spent over a year living zero-waste and actively participating in and building the sharing economy as part of her research and solution design for transitioning consumer behaviours towards Circular Economy business models. She plays in various contexts to study how human needs, limitations, and capabilities adapt to new and unexplored environments while building community resilience.

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