Bumo: Joan Nguyen, Co-founder & CEO

Hitting The Mark

Fabian Geyrhalter द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Fabian Geyrhalter या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3M ago 46:40

MP3•एपिसोड होम

Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers.

Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo brand very hands-on, strategic, and filled with raw authenticity.

Trust is bumo’s brand DNA, but with an audience of new parents, you show trustworthiness very differently than you would with a financial organization for example.

Listen in as we talk all things branding, but we also dive into the psychology that drives purchasing decisions, data that could point you the wrong way, and how bumo ended up with 'obsessive users' despite the many pivots in the brand’s journey.

It was a fascinating conversation and I am excited to share it with all you brand-builders, may you be a founder or a marketer or a designer: This one is not be missed, despite the subpar audio on my end given a slew of technical difficulties. Yes, this can even happen to those who have recorded 100+ episodes. Joan labeled it 'resilience' and that is exactly how I see it.

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