GE Ep 311 [2021] - Facebook and Google Ad Hack that Reduces Lead Cost By Up to 10X w/ Hamlet Azarian

Growth Experts with Dennis Brown

Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he’s discovered and proven successful in reducing your per lead costs by up to 10x.

Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works.

During this interview, we discuss:

2:34 – How Hamlet helps his clients + What led him to working with technical growth

4:56 – How Hamlet got his first few clients + A hack for getting clients

7:42 – The breakdown of his Facebook and Google ad hacks

13:30 – The difference between online data and offline data + How to supplement data to optimize ads

17:36 – Experimenting with open targeting

20:17 – The breakdown of his Google ad hack

20:35 – Hamlet’s favorite growth tool + How it works

23:38 – His most recommended book

24:13 – How to connect with Hamlet

Plus, a whole lot more!

Resources:

Hacking Growth by Sean Ellis and Morgan Brown

Connect with Hamlet on LinkedIn

Follow him on Twitter

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Connect with Dennis Brown

AskDennisBrown.com

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