EP221. How Europe plans to shut down greenwashing in beauty

Green Beauty Conversations by Formula Botanica

Formula Botanica द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Formula Botanica या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

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In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, welcomes Priscilla Rolvers, founder of the Green Cosmetics Revolution to discuss the new EU Greenwashing Directive.

Pretty soon, any beauty brand making eco-friendly claims in the European Union might want to start looking over their shoulder if they haven’t got the evidence to back up their sustainability claims.

Earlier this year in 2024, the European Parliament officially approved a new greenwashing directive, requiring member states – that’s the 27 countries currently in the European Union - to introduce stricter rules surrounding the use of environmental claims by companies. This means that beauty brands operating in those 27 countries will also fall under this requirement.

You can say goodbye to eco-friendly claims around non-recyclable packaging, or claims around environmental benefits that don’t exist, or biodegradability claims for ingredients or packaging that can only be broken down in big industrial processing facilities or – and this is a big one – claims of carbon neutrality that are solely based on buying offsets.

Listen now as Lorraine and Priscilla explore the ban's impact on sustainable beauty's future.

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