080: Adam Rang – British Estonian entrepreneur, sauna enthusiast and former chief evangelist of the e-Residency programme

Globaalsed eestlased

Adam Rang is a third generation Estonian born in the UK. Since moving to Estonia in 2016, Adam helped develop Estonia’s E-Residency programme as its Chief Evangelist and has since worked for the Estonian government to help promote Estonia internationally in English, including for the Office of the President.

He also started his own company to help develop Estonia’s sauna industry, by exporting Estonian sauna design and technology, as well as traditions. Since the start of Russia’s full scale war in Ukraine, Adam has pivoted more towards counterpropaganda for Estonia, including as a member of Kaitseliit’s cyber unit.

He started his career in South Africa in journalism before switching to PR and working in the British defense industry. Adam has graduated from the University of Cape Town in the field of Social Sciences, Politics and Gender Studies in South Africa.

In this episode, you’ll hear us discuss:

• Adam’s early engagements with Estonia
• University years in Cape Town
• How did he become the chief evangelist for the e-residency programme?
• How did he fall in love with saunas and where is the best sauna in Estonia
• Getting the Estonian word leil into English
• A secret of the best sauna

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