511: How One Product Made Him $40M | Ezra Firestone

The Foundr Podcast with Nathan Chan

Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business.

In this episode, you’ll learn:

• Why you don’t have to be “book smart” to be successful
• Firestone’s step-by-step sales funnel
• Why you need a basket-building product at the beginning
• The benefit of a merchandising strategy
• The three core aspects of business
• What conversion-based commerce means
• A TikTok Shop secret
• How he almost went broke selling 8,000 Marge Simpson wigs
• Why having fun helps you win in business
• And much more ecom strategies and advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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