Scaling video content production for SaaS companies with Rishabh Bhandari @Content Beta

Executive Conversations

In this episode, we talk about:

• Video content production
• Video marketing
• Video marketing metrics

Connect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/

Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere

Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @Banzai

Listen to our most popular episodes:

• A Content System Beats Content Ideas, with Brad Smith @Wordable
• How to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds
• How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform
  
  

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Timestamps:

00:00 - 00:40: Introducing Rishabh Bhandari

00:41 - 01:15: Content Beta

01:16 - 02:52: What kind of video content you should produce for every step of the funnel

02:53 - 04:16: There’s a lack of MOFU and BOFU videos in SaaS

04:17 - 05:20: Why you shouldn’t gate demo videos

05:21 - 07:53: Video marketing metrics per stage of the funnel

07: 54 - 14:56: Low-cost ways to produce video content

14:57 - 17:54: Roles and structure of a video content creation team

17:55 - 19:56: How to keep video content up to date

19: 57 - 20:35: Connect with Rishabh