How AI is Helping Us Understand and Streamline Messy Customer Data

Decoding AI for Marketing

Mary Dooe, Greg Stuart, and Rex Briggs द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mary Dooe, Greg Stuart, and Rex Briggs या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

8M ago 34:08

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Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience.

For Further Reading:

https://amperity.com/company

https://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers

Listen on your favorite podcast app: https://pod.link/1715735755

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#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI