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AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
Manage episode 444331992 series 3527281
Mary Dooe, Greg Stuart, and Rex Briggs द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mary Dooe, Greg Stuart, and Rex Briggs या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sacks, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies.
For Further Reading:
Learn more about Spok, an AI marketer product: spok.app
Learn more about Forum3:
Listen on your favorite podcast app: https://pod.link/1715735755
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