))
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
«
»
Scaling Digital Qual with Eugene Murphy of Indeemo
Manage episode 440416435 series 3497847
Sima Vasa द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Sima Vasa या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions.
Key Takeaways:
(00:06) Eugene’s journey from engineering to founding Indeemo.
(02:03) Creating a seamless user experience for all ages.
(04:12) Pivoting Indeemo from a social app to a research tool.
(08:01) The power of mobile ethnography in market research.
(14:07) The importance of capturing authentic customer moments via video.
(18:15) Video is more impactful than traditional research methods.
(20:06) A seamless user experience is crucial for respondent engagement.
(24:15) Generative AI enhances the scalability of video research.
(27:00) Teaching clients to create effective, consistent prompts for research.
Resources Mentioned:
Indeemo
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
234 एपिसोडस
साझा करें
