How to Do Social Impact Marketing That Works

Dastardly Cleverness in the Service of Good

Social marketing uses the persuasion techniques normally used to sell potato chips, fashion, detergent, cars, and endless other consumer products, but for social good campaigns.

Knowing how to do social marketing right is important to nonprofits, socially responsible corporations, and all other purpose-driven organizations — but all too often, it's done wrong. You hear a lot about "sharing information," "educating the public," and "conducting outreach." None of these is likely to have much effect on people's beliefs and behaviors, which are what count in creating social change.

In this episode, Spencer Critchley teaches you a five-step model for social marketing that has impact.

You can find a video version at dastardlycleverness.com, and on our YouTube channel.