073 - Master Your PR Strategy (Secrets From A Pro)

Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs

#Entrepreneur #Business #Marketing #Annette Richmond #Business Tips #Content Creation #Linkedin Engagement #Video Tips #Content Creators #MBA #LinkedIn Tips #Content Marketing Strategies #Livestream #Consulting

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

about a year ago 29:22

MP3•एपिसोड होम

Send us a text

Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business.
Topics included:
🔹Strategies to get PR for your business (Hint: It's not what you probably think)
🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall)
🔹Why you need to research potential PR opportunities before saying "yes!"
And more

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

88 एपिसोडस

073 - Master Your PR Strategy (Secrets From A Pro)

Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs

published about a year ago

साझा करें

MP3•एपिसोड होम

Send us a text

88 एपिसोडस

كل الحلقات

1
088 - 7 Content Repurposing Strategies For Busy Content Creators 9:35

4 days ago9:35

9:35

Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies will help you work smarter, not harder, with your content marketing Some of the things I highlighted: 🔹 Repurpose Video into a Podcast – Extract audio from live streams or short-form videos to create podcast episodes, making your content accessible to a new audience. 🔹 Turn Long Videos into Social Clips – Cut highlights into short clips for LinkedIn, Instagram, YouTube, and TikTok. Tools like Descript and Riverside make this process seamless. 🔹 Use Transcripts for More Content – Your video or podcast transcript is a goldmine—turn key takeaways into text posts, LinkedIn carousels, or even quote graphics. 🔹 Transform Text Posts into Video Scripts – Use a well-performing text post as a natural script for short-form videos, keeping the language conversational and engaging. 🔹 Expand Comments into Posts – If you’ve written a thoughtful comment on someone else’s content, refine it into a full post, carousel, or even a podcast topic. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This) 33:32

12 days ago33:32

33:32

Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller , a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and other social platforms , how to develop a content strategy that actually works , and simple ways to start showing up—even if you’re hesitant to post. Key Topics Included 🔹 LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships , not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content. 🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting. 🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week —even a simple repost with your thoughts can help you get comfortable. 🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers , and share knowledge that will genuinely help them. 🔹 80/20 Rule: Sell Less, Give More Value - Only 20% of your posts should promote your services —the other 80% should educate, inspire, or entertain . This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting 9:02

18 days ago9:02

9:02

Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG 🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality 🔹 Lighting can make or break your video – Natural light is best, but clip-on LED lights are a great backup. 🔹 Desktop mics elevate voice quality – A budget-friendly Blue Snowball is a solid choice, while the Blue Yeti offers pro-level sound. 🔹 Start small, upgrade later – My strategy is to start with affordable gear and invest in one premium tool at a time, usually on sale. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2) 25:24

20 days ago25:24

25:24

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. ➡️ Our mutual friend, Michelle B. Griffin, joined us for this part of this episode. Topics included: 🔹 AI’s Growing Role in Podcasting & Content Creation - AI tools like Descript, ChatGPT, and automated audiograms are making podcast production easier. Podfest featured an entire track on AI, including creating AI-powered assistants for podcasting. 🔹 Repurposing Content to Save Time - Recording solo podcast episodes on video allows for easier repurposing into clips, transcripts, and social content. Tools like Riverside and Buzzsprout’s transcript feature help streamline this process. 🔹 The Value (or Lack) of Show Notes & Transcripts - Some podcasters, like Amy Porterfield, emphasize show notes for driving traffic. Others question how many listeners actually read them and whether they provide an SEO benefit. 🔹 Podcast & Livestream Cross-Promotion - Many podcasters repurpose livestreams into podcast episodes, making content creation more efficient. Numbering episodes and embedding podcasts in LinkedIn articles can improve discoverability. 🔹 The Fun & Flexibility of Co-Hosting or Panel-Style Podcasts - Having a co-host or panel discussion (like Media Mavens) makes podcasts more dynamic and engaging. These formats allow for spontaneity, deeper conversations, and audience participation. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies! 13:24

25 days ago13:24

13:24

Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creation without being the focus. 🔹Power poses can significantly boost confidence before recording. 🔹Suspension of disbelief helps in feeling comfortable on camera. 🔹Shadowing confident speakers can improve delivery and engagement. 🔹The BOCA strategy encourages daily practice to reduce anxiety. 🔹Repetition and simple techniques are key to improvement. 🔹Viewers are interested in the message not your appearance. 🔹Creating videos should feel like a conversation, not a performance. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1) 30:39

27 days ago30:39

30:39

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. Topics included: 🔹 Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward. 🔹 Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners. 🔹 Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan. 🔹 Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged. 🔹 Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche. ➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters) 11:06

5 weeks ago11:06

11:06

Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms. 🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently. 🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more. 🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work. 💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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081 - Simple Strategies To Become A Healthier You Now 30:44

5 weeks ago30:44

30:44

Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not overwhelmed) 🔹The secret to getting and staying motivated. (The source of motivation isn't what you think it is.) 🔹Why having a support system is essential, and how collaborative efforts help everyone. And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos) 11:19

6 weeks ago11:19

11:19

Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your fingertips 🔹Why using scripts or notes can prevent spending 2 hours to make a 2-minute video 🔹How to streamline the editing process by recording short clips instead of the entire video at once 🔹User-friendly apps for editing and adding captions and music 🔹A few tips on how to avoid getting flagged for music copyright infringement (Hint: use platform-provided tracks) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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079 - Self-Publishing Your First Book: Tips For New Authors 32:47

6 weeks ago32:47

32:47

Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros and cons of purchasing your own ISBN (International Standard Book Number) number rather than using a free one from a publisher (like Amazon) 🔹How newbie authors can benefit from working with a book coach, strategist, self-publishing company, etc. (Hint: you don't know what you don't know) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests 11:40

7 weeks ago11:40

11:40

Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some "guest" guidelines) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2) 29:32

7 weeks ago29:32

29:32

Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined us for part of this portion of our Audio Event Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Adding content to your LinkedIn Company page Featured section 🔹LinkedIn's "Video" tab on the mobile app and moving to Portrait format 🔹Types of videos found in the "Video" feed (parameters for inclusion???) 🔹Competition between social platforms??? (the upcoming Algorithm report) 🔹What's up for 2025? More gamification akin to Community Top Voice 🔹Returning to Clubhouse for Audio events? How will it work? 🔹Working with 3rd party platforms on Livestreaming / Audio features Link for LinkedIn Build Your Voice https://buildyourvoice.linkedin.com/student/catalog 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators) 12:58

8 weeks ago12:58

12:58

Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royalty-free music (and why) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1) 24:02

8 weeks ago24:02

24:02

Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Using the new LinkedIn Audio event format 🔹Difference between prior and current Audio event formats 🔹Increase in LinkedIn newsletter's organic reach 🔹The new LinkedIn profile "slider" banner strategies 🔹Increase of AI comments (they are against LinkedIn's Rules) ➡️ Watch for Part 2 with me, Gillian, and Kevin D. Turner. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 200+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes) 8:47

9 weeks ago8:47