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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarte ...
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LinkedIn Simplified & Guests Expert Tips Welcome to LinkedIn Simplified & Business Expert Tips, the podcast where service providers, small business owners, and dyslexic entrepreneurs get actionable advice to grow their business with confidence. Hosted by Rosemary O'Shaughnessy, a LinkedIn Certified Insider and specialist in LinkedIn marketing, this podcast breaks down the complexities of LinkedIn and business Whether you're looking to attract more clients, build your personal brand, or manag ...
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Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert

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Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real bus ...
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Looking for a new job using LinkedIn? This podcast is for you, especially if you are "Experience Rich", aka, age 40+, 50+, or 60+. This is a limited-series podcast offering you practical tips and advice to improve your LinkedIn profile and presence to support a successful job search. Hosted by Brenda Meller.
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B2B buyers expect fast, human, helpful responses on social media and most brands are failing. In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue. Key moments in this episod…
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This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services…
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Send us a text Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that conten…
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In this episode, we explore the future of leadership with Paula, an expert in guiding leaders to their authentic power. We discuss why our humanity—empathy, self-awareness, and emotional intelligence is our ultimate competitive advantage in a world increasingly dominated by AI. Paula introduces her practical "Growth EQ" leadership model and provide…
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After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat. No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio. 💥 Expe…
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Send us a text Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to. In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (…
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Embracing the Journey: Enthusiastically Unemployable In this special episode, I replay a live stream from two years ago where I shared the evolution of my brand from 'Enthusiastically Unemployable' to 'Enthusiastically Self-employed.' I discussed the misconceptions around the term 'Unemployable' and shared my personal journey from corporate marketi…
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Send us a text Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain. I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee…
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Leadership Lessons from Shakespeare with Carol Ann Lloyd Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright'…
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Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible. In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it.…
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Send us a text Wondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you. Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and …
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Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers. Discover why martech is only as good as the strategy behind it, h…
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In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. We…
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Send us a text Running out of content ideas? Think you have nothing to say? You're not alone. A while back, I asked my network what keeps them from posting on social media. The top answer? They don’t know what to say. If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to crea…
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Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan t…
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How to Update Social Share Images for LinkedIn Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. If yo…
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Send us a text Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share…
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The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategicall…
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Maximize Your Speaking Potential with Laurie-Ann Murabito In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging sp…
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Send us a text Are you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is. In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional wit…
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Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise yo…
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Video Marketing Magic : On/Off Camera Annette Richmond: linkedin.com/in/annetterichmond This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. W…
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If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode - 00:00 Overcoming LinkedIn Posting Anxiety 01:17 The Power of Mindset in LinkedIn Success 02:39 Common Fea…
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Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and Linke…
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Send us a text Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood. In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templ…
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Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode - 0:00 Top 10 LinkedIn Features for Marketers in 2025 02:46 LinkedIn Company Pages New Features 05:03 Verification Processes on LinkedIn 06:38 Collaborative Articles 08:01 New LinkedIn Features 10:42 Enhanced A…
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Addressing Common LinkedIn Concerns: Guidance and Tips In today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of pl…
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Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van Krieken In this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in help…
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Send us a text Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to sa…
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LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about. Whether you’re building …
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In this episode my guest is Avital Miller who is a speaker, award-winning author of "Healing Happens," and an expert in blending leadership success strategies with well-being and emotional intelligence. With a background spanning Microsoft, fitness, and business coaching, she helps organisations increase productivity by supporting their people. Lea…
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During this Podcast Rosemary O'Shaughnessy discusses with her guest Ebi Sheila Diete-Spiff Mindset Coach the journey from self-doubt to self-worth, emphasising the importance of reclaiming personal authority and overcoming toxic environments. She shares actionable strategies for rebuilding confidence, highlights the significance of The Worthy Women…
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Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations. Key moments in this episode - 00:00 The LinkedIn DM Dilemma 00:33 The Problem with LinkedIn DMs 03:50 What Makes a Bad Li…
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In this podcast, Rosemary O'Shaughnessy guest Linden Thorp discusses the significance of embodiment in personal and business success. She emphasizes the importance of connecting the body and mind, especially in a digital age where many individuals dissociate from their physical selves. Through her work as an embodiment mentor, she helps clients nav…
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In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching. WATCH THE FULL INTERVIEW ON YOUTUBE Candice's FREE Kit on 5-Minute Breathing https://44breathwork.com/5-in-5 Other resources by Candice: https://www.abreathwelltaken.com/ We discuss the pr…
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Send us a text How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends. This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't. What I often tell clients I work with, what people share on social media…
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If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trus…
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LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig. In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolu…
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