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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
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059 - Know, Like, and Trust: The Secret Formula for Business Success
Manage episode 431614098 series 3525411
Annette Richmond, MA, Annette Richmond, and MA द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Annette Richmond, MA, Annette Richmond, and MA या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true.
That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you.
In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:
🔹How sharing content can develop the know, like, and trust factor
🔹How content marketing can move prospective clients through the sales cycle
🔹Why advertising alone isn't an effective sales strategy
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
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