Social Media Marketing: A Comprehensive Review of the Data

ClearBrand Marketing Podcast

Social media marketing seems easy, right? We’re all posting on social media, so it seems like a simple transition from personal social media to business social media marketing.

But does it work?

“How many followers do you have?” “How many likes did that post get?”

Are these even the right questions? Not for your business.

In this episode, we look at the data. The good, the bad, and the ugly. We review 14 marketing studies on social media. They span from a study on whether Twitter posts increased TV viewership, to how artists commenting on posts changed how often people listened to their music.

You’ll learn:

• What the data says works
• What research shows is a waste of time
• What impact social media has on business
• What kinds of posts are helpful
• If there is a strategy to get results on social media

Click here to see all the studies referenced: https://bit.ly/38Wf1Aq

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