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The Physician Growth Accelerator

Zed Williamson

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Want to grow your practice? The Physician Growth Accelerator is the premier weekly podcast for private practice physicians — delivering actionable, game-changing insights to help you balance the art of excellent patient care with the demands of running a successful practice. From optimizing your practice's operations to harnessing predictable revenue growth to crafting an exit strategy, we've got you covered. Developed and produced by TrackableMed — creators of the popular Medical Sales Acce ...
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Welcome to The Growth Accelerator Podcast! I'm Traci DeForge. Are you using your podcast as a tool to increase your visibility as a thought leader? A way to get you on more stages as a subject matter expert? Do you want your podcast to be a lead-generation machine? A way to directly increase the sales of your products, services, courses, and programs? INCREASE your bottom line? This podcast is your gateway to transforming your business or company’s podcast into a dynamic lead generation and ...
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Many private practices unknowingly create barriers that make it difficult for patients to access care. From missed phone calls and scheduling delays to ineffective follow-ups, these hidden constraints are costing your practice more than just patient trust—they’re holding back your growth. In this episode we break down why these issues persist, how …
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Treating your private practice like a patient may be holding back your growth. Many physician business owners fall into the “quick fix” mindset when facing practice challenges, but in this episode, Zed explains why sustainable success requires a different approach. By shifting from a “fix-it” mentality to a systems-thinking approach, physicians can…
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In this episode of Physician Growth Accelerator, Zed dives into one of the most common yet overlooked barriers to growth in private medical practices: the lack of autonomy and clarity for practice administrators. Are you unintentionally sabotaging your administrator’s role by stepping in where they should lead? If you’ve ever felt like your practic…
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Misalignment between physicians and their work environments can lead to burnout, frustration, and dissatisfaction. In this episode of The Physician Growth Accelerator, we’re joined by Dr. Lara Hochman, a practicing physician and founder of Happy Day Health, who’s revolutionizing how physicians and practices find alignment. Dr. Hochman, often called…
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In this episode, Zed talks with Aaron Painter, CEO of Nametag, about the rising threat of cyber attacks targeting healthcare practices. Learn why private medical practices are increasingly vulnerable and what steps you can take to protect your practice from identity-related threats, ransomware, and more. Discover how cybersecurity isn't just about …
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In this episode of the Physician Growth Accelerator podcast, host Zed Williamson welcomes Dr. Jimmy Turner, practicing anesthesiologist and founder of Money Meets Medicine, to discuss a critical topic for physician business owners: disability insurance. Dr. Turner shares his personal journey into personal finance, why protecting your income is the …
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In this episode of Physician Growth Accelerator, we talk with Dr. Mitra Sadhu, a nephrologist, physician-mom, and founder of Link Medical Spaces, to discuss the power of lean private practices. Dr. Sadhu shares her inspiring journey of building a successful solo practice with minimal overhead by strategically reducing waste and focusing on providin…
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In this episode of the Physician Growth Accelerator podcast, Dr. Una, a pediatrician turned serial entrepreneur, shares her inspiring journey from clinician to successful private practice owner. She reflects on the pivotal moments that led her to embrace entrepreneurship and the lessons she learned while building a thriving medical business. Overco…
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Do you have practice drama and conflict? Workplace conflict is not an isolated issue but a symptom of the broader system within your practice. In this Physician Growth Accelerator Podcast episode, Zed explains why employees may react defensively and how subconscious fears of being excluded from the group can fuel unnecessary drama. By addressing th…
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In this Physician Growth Accelerator Podcast episode, Zed pulls back the curtain on a common pitfall in private medical practices: measuring the wrong metrics. If you're only looking at the revenue hitting your account, you're flying blind—maybe even with a false sense of security. From the moment a patient first contacts your practice to when you …
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How can human nature impact the health of your practice? The truth is the natural tendencies and personalities of your team members can either drive growth or create bottlenecks, depending on how well their roles align with their innate strengths. Understanding and leveraging these dynamics can significantly expand the operational gap between your …
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How can clear and specific standards help ensure a healthy business? Often, the frustrations and stress you experience in your practice are the results of misaligned or unclear standards. In this episode of the Physician Growth Accelerator Podcast, Zed discussed how, by focusing on creating clear, objective-aligned standards, you can reduce stress,…
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Does communication come up as a problem within your practice? If so, you aren’t alone. Most businesses struggle with what they deem as communication issues. In this episode, Zed explores how miscommunication and unchecked assumptions can create friction within teams and not just cause frustration but hinder practice success. The truth is, there are…
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Think back to before you began your practice. Is the current state what you envisioned? If the answer is no, it’s normal for things to veer off course - but they don’t have to stay that way. In this episode of the Physician Growth Accelerator podcast, Zed explores the all-too-common experience of feeling pulled away from the aspects of your medical…
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Just like patients ignore symptoms until they become unavoidable, many physicians overlook minor business issues until they escalate into major problems. In this episode of the Physician Growth Accelerator Podcast, Zed explores how these small frustrations are often signs of deeper systemic issues within your practice. He discusses the importance o…
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When frustrated with something in your practice, do you focus on “how” to fix the problem? Or do you seek to understand the system that created the frustrating outcome? In this episode of the Physician Growth Accelerator, Zed explains why understanding “how” is simply not enough to overcome constraints in your medical practice. If you aren’t excite…
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Every system is perfectly designed to get the result it gets, and understanding this can lead to a sense of freedom. If a process or outcome feels like it should be better, it probably should be. In this episode of the Physician Growth Accelerator podcast, Zed discusses identifying and tweaking the systems that create undesirable outcomes and how p…
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Have private equity firms expressed interest in your practice? Many physicians are being approached and are wondering - what is the best decision? In this episode of the Physician Growth Accelerator, Zed dives into the Private Equity approach and his mindset around what “growth” really means. If you have been approached by Private Equity don’t miss…
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Have you ever had an employee walk out? You might be thinking “Why can’t I just find good employees?”. More than likely, the problem goes deeper than just finding the “right” employee. In this Private Practice Story, Zed dives into a real live example of this and gives actionable insight into how you can avoid this in your practice. Request a Pract…
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Making the decision to hire a new position is a dilemma many physician business owners deal with. In this Private Practice Story, Zed sheds new light on how practices should look at the opportunity of hiring an APP and when to know it would have a positive impact on your business. Request a Practice Assessment Review: https://www.physiciangrowthacc…
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Have you ever wondered? “Does my website do anything for me?”. If so, you aren’t alone. In this Private Practice Story, Zed discusses a practice that had a beautiful website, but it was alienating 80% of potential patients. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect Take the Vitals Diagnostic: https://w…
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Is what you are experiencing today “what you want”? If you aren’t sure - this episode of the Physician Growth Accelerator Podcast is for you. Zed dives into the concept of freedom within your medical practice by breaking down systems, diagnosing constraints, and prescribing actionable solutions. He explains the shift that allows you to reclaim cont…
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In this episode of The Physician Growth Accelerator podcast, host Zed Williamson welcomes Dr. Caleb Masterson, founder of Provider Autonomy and ENT Center of Alabama. Dr. Masterson dives into his challenges in transitioning from medical training to practice ownership, revealing the strategies and foundation he created to overcome these hurdles. If …
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Imagine telling a patient not to go through with a blood test to uncover what is limiting their health? You would never do that. And at the same time thousands of private practices operate without understanding the health of their business. In this episode of the Physician Growth Accelerator, Zed dives into the vital systems that drive your medical…
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All private medical practices have a culture. The question is - did you create yours on purpose or was your created from the system you are operating? Many physicians feel like drama, gossip, and frequent bad days are just a part of running a business. On this episode of the Physician Growth Accelerator Zed discusses how owning your culture can cre…
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In this episode of the Physician Growth Accelerator podcast, Zed welcomes Dr. Mark McLaughlin, a renowned neurosurgeon and author of "Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear." Don’t miss this conversation as Dr. McLaughlin shares his experiences and the philosophies that have shaped his approach to both neurosurgery and life,…
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For some doctors, reviews come easy. For others, one bad review could put your entire practice at risk. Either way - potential patients are looking. In this episode of the Physician Growth Accelerator Podcast, Zed dives into the Influencer Vital. Are you leveraging the impact that reviews and referrals can have on your practice? If you aren’t sure …
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Do you ever have patients who don’t make it to treatment, despite being the perfect fit? Why do patients in pain hesitate to take the steps needed to make a change? In this episode of The Physician Growth Accelerator, Zed discusses the Reflection Vital and how you can improve it in your practice. The Reflection Vital is the period in time when trea…
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Physicians - Have you ever wished you could clone yourself? What if you could create a system that allowed patients to trust you more, increase education, and save you time? In this episode of the Physician Growth Accelerator, Dr. David Canes, Urologist and innovator discusses how he beat burnout by creating a system that allowed him to maximize wh…
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Have you ever felt “stuck” in your medical practice? Do things just have to be this way? In this episode of the Physician Growth Accelerator, Dr. Joe Pazona, Urologist and medical practice owner discusses his journey from feeling unfulfilled to having control of his destiny. Listen to uncover: How reevaluating and adjusting existing practice system…
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Why do patients in pain choose not to move forward with treatment? You know they would greatly benefit but you still find yourself with drop-offs. In this episode of The Physician Growth Accelerator Podcast, Zed discusses the Experience Vital and how it can be silently wasting revenue opportunities in your practice. If you want to help more patient…
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Do you have no-shows, reschedules, or cancelations in your medical practice? Why does this happen? In this episode of the Physician Growth Accelerator Podcast, Zed discusses the Bias Vital and the impact an unhealthy vital can have on your business. If you feel like you don’t have control over minimizing no-shows in your practice - this episode is …
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How does your stress impact your medical practice? How is your medical practice influencing your stress? On this episode of The Physician Growth Accelerator podcast, Zed reveals key insights from our recent 100 ENT Physician Survey. The survey revealed the primary stress levels among Otolaryngologists and the difference in the problems physicians w…
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The ability for your practice to reliably and systematically convert a patient in need to an appointment is a direct measure of the capacity of success you can achieve. It is an often overlooked reason for practice struggles. In this episode of The Physician Growth Accelerator Podcast, Zed dives into the Conversion Vital and how it is the most comm…
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How does your practice leverage data? Does it feel like you are going down a rabbit hole or truly uncovering the problem you want to solve? In this episode of The Physician Growth Accelerator, Zed talks about the unintended consequences of being too reactionary with data and a new approach that can shift your efforts to being far more productive. L…
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How does your mindset affect daily life? The truth is your mindset influences every aspect of your life. At work, at home, and beyond. In this episode of The Physician Growth Accelerator Podcast, Zed uncovers how we unintentionally end up on cruise control, going down a path we never intended to, simply because we allow our behavior to be driven by…
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Do you ever find yourself dreading “uphill” moments? In this episode of The Physician Growth Accelerator Podcast, Zed talks about his perspective on the “uphill” moments and how he recognized a difference between those who embrace them and those who avoid them. Listen to uncover… How our brain protects itself from difficult moments Ways you can red…
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Have you experienced a “Growth Plateau”? Even when you invest in new technology or a new team member you never seem to make it to the next level. In this episode of The Physician Growth Accelerator, Zed explores why private medical practices often hit growth plateaus and key insights on how to overcome them. Listen to uncover… Understanding the con…
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Would you confidently rehire all of your team members today? For many business owners, the answer is no, but that doesn’t always lead to swift action. In this episode, Zed dives into the common dilemma of holding onto staff for too long and the repercussions this can have on the overall health of the business. Listen to uncover… Strategies for effe…
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Why does low performance happen? There are reasons why our brains allow for lower performance as time goes on. Join Zed as he walks through proven techniques for setting standards that will have your team performing at their peak. Listen to uncover… The concept of 'drift to low performance' and how it manifests in your practice Strategies for setti…
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Specialty Spotlight! In this episode of The Physician Growth Accelerator Podcast Zed leverages his experience of working with hundreds of ENT practices. From culture to leadership, Zed covers several topics that can help you transform your otolaryngology team into a high-performing staff that drives revenue for your business. Listen to Uncover: Unc…
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Do you feel like the same problems happen over and over again in your practice? In this episode of the "Physician Growth Accelerator" podcast, host Zed Williamson dives deep into the recurring problems that plague private medical practices. Zed guides listeners through a methodical approach to diagnosing and addressing the root causes of practice i…
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The most common staff based issue among medical practices is in-office drama. Most Physicians feel it is unavoidable, this is simply not true. In this episode of the "Physician Growth Accelerator," Zed Williamson challenges the notion that such issues are just an inevitable part of the workplace, arguing instead that they are symptoms of deeper sys…
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You have seen it before: a patient who would highly benefit from the treatment solution you offered does not get treated. Why? For physicians, the decision of treatment is a logical one. For patients, it’s all about emotion. In this episode of the Physician Growth Accelerator Podcast, Zed discusses the biases behind why patients stay in pain rather…
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Do you feel like you are at the whim of shifting reimbursements? You can’t just change your prices when reimbursements decline. Many physicians feel like this is something they just have to deal with. On this episode of the Physician Growth Accelerator Podcast, Zed discusses how you can take back control of your schedule and reduce the painful impa…
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Medical practice growth is not always as simple as adding a new location. Often, adding a new location can actually hinder the growth of your medical practice by creating unintended constraints. How do you make sure you make the right decision? In this episode of the Physician Growth Accelerator Podcast, Zed walks through key data points you need t…
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Humans do not make decisions logically. For patients, this is especially true. How many times have you been in a situation where you know the treatment you are suggesting to a patient would change their life-but they do not immediately do it? Why? They are making decisions emotionally. Often, physicians are stuck in a logical state of communication…
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Do you have employees that don’t “carry their weight”? You may believe that is just the way things are...maybe you think you must accept it as a reality. The truth is you can get more out of all of your employees in a way that benefits you, your business, and the employees themselves. The tough reality: the current state of your team is likely a di…
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Whether or not we agree with it, patients make decisions on the physicians they choose based on online reviews. These reviews, often underestimated, can significantly impact your practice's growth and public perception. If your reviews are not positive, it can feel difficult to overcome. The truth is, there are simple things you can put in place to…
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As an independent medical practice owner, your goal has been to create a thriving and growing business environment where patients and staff find success. However, as your practice evolves, you may encounter dilemmas, including staff members who once served crucial roles but now pose limitations. Sometimes, what got you here won’t get you there. Joi…
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