Branding in Male-Dominated Spaces with Emily Joann Wilkins

Chicks Who Give a Hoot

In this episode, we chat about:

• Emily and Sara's mastermind community

• The benefits of being in the same industry group

• Supporting each other rather than competing

• Emily's business Marketing Metal

• Emily's niche: small manufacturing companies

• Emily's career background and why she chose her niche

• Emily's business challenges and opportunities

• Importance of branding in manufacturing

• Emily's thoughts on skilled trades

• Emily's experiences as a woman in a male-dominated industry

• Building authority and credibility in a niche

• Marketing strategies in manufacturing

• Transformative impact of branding

• Future aspirations and ongoing projects

• Contacting and connecting with Emily

Resources + Links:

Learn more about their impactful work and how they help job shops at marketingmetal.com

Connect with Emily Joann Wilkins on LinkedIn

Grow your brand, income, and impact! Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Show Notes:

In this episode of the Chicks Who Give a Hoot podcast, Sara is joined by Emily Joann Wilkins, the founder and CEO of Marketing Metal, a company specializing in marketing for small manufacturing businesses. These companies or "job shops" are an underserved market segment that is often taken advantage of or looked over by marketers because they don't know what they need. Together, Sara and Emily discuss the unique challenges and opportunities within the niche of manufacturing marketing, the importance of community and support networks for entrepreneurs, and how strong branding can transform traditional industries. Emily shares insights from her career, her approach to building authority, and the impact of marketing in male-dominated spaces. The conversation also dives into the strategic initiatives Emily is undertaking to promote and elevate manufacturing businesses.

01:00 Introduction and Meet Emily Joann Wilkins

01:56 The Power of Mastermind Communities

03:27 Emily's Business Journey

05:31 The Importance of Branding in Manufacturing

08:34 Challenges and Opportunities in Skilled Trades

17:34 Building Authority in a Niche Market

21:21 Navigating a Male-Dominated Industry

30:43 Conclusion and Final Thoughts