19 | Master the Art of Persuasion [with Derek Roberts]

Chain of Learning: Empowering Continuous Improvement Change Leaders

To enter for a chance to win 1 of 5 copies of Derek Robert's Book Listen to Sell, click here:

Are you struggling to get your senior team on board with your vision for change, to get buy-in for a new initiative, or to get leaders to sign on to your services as a coach or consultant?

Good news.

Leading through influence and persuasion can make this happen.

In this episode, Derek Roberts and I explore the art and science of persuasion in the context of leadership. We discuss his new book, “Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance,” and the essential skills of selling ideas and gaining buy-in, which are crucial for any continuous improvement leader.

If we work with other humans, we are all in sales and lead change. That’s why mastering the power of persuasion to help others adopt new ways of thinking and working is essential to your success, career growth, and impact.

Derek's expertise highlights how to navigate these interactions effectively, ensuring you're heard, understood, and able to inspire action.

If you want to become a more influential change leader who identifies and bridges gaps through strategic communication, this episode is for you.

YOU’LL LEARN:

• How asking compelling questions and listening helps you influence decisions and lead change effectively
• Strategies for coaching executives to engage actively in change initiatives, highlighting the difference between persuasion and manipulation
• The importance of preparation in getting buy-in includes understanding your audience, conducting thorough research, and developing situational awareness
• Techniques to adapt your communication style to match different behavioral types—talkers, controllers, doers, and supporters—to enhance your effectiveness in selling ideas and facilitating organizational change
• How to employ Integrity Solution’s Congruence Model to ensure personal and professional alignment with one’s purpose, abilities, values, commitments, and beliefs

Tune in now to enhance your leadership and get buy-in by mastering the power of persuasion.

IMPORTANT LINKS:

• Full episode show notes: ChainOfLearning.com/19
• Connect with Derek on LinkedIn: linkedin.com/in/derekroberts1/
• Book: “Listen to Sell”:amazon.com/Listen-Sell-Skillset-Connections-Performance/dp/1774583763
• Work with me: KBJAnderson.com
• Change KATALYST™ Self-Assessment: KBJAnderson.com/KATALYST
• Follow me on LinkedIn: linkedin.com/in/kbjanderson

TIMESTAMPS:

• [00:00] An introduction to Derek Roberts
• [04:09] Sharing a vision and getting buy-in
• [08:40]Discussion about Derek's book and the training programs he offers through Integrity Solutions
• [11:18] The distinction between asking logical vs. emotional questions
• [17:19] The tension between being persuasive and avoiding manipulation
• [20:12] The power of truly listening
• [23:01] Different behavioral styles and their influence on the buying experience
• [32:15] The five areas of the congruence model relevant to sales and leadership roles
• [37:50] Derek’s journey in being more engaged and curious
• [42:41] The impact of concentrating your energy on preparation

To enter for a chance to win 1 of 5 copies of Derek Robert's Book Listen to Sell, click here: