How Postscript Is Building The Future of SMS Marketing, with Corinne Watson

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Gen Furukawa and Jeremy Biron द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Gen Furukawa and Jeremy Biron या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3+ y ago 31:51

MP3•एपिसोड होम

Highlights:

4:12 - Why segmentation is the foundation for success with SMS

7:30 - How to turn a one-way SMS campaign into a two-way conversation

10:33 - SMS as a relationship-building channel vs revenue channel

13:03 - What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS

16:10 - effective strategies to grow an SMS list

18:38 - What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)

20:32 - Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly

25:04 - How brands need to be re-educated on how to use SMS as a marketing channel

28:49 - How Postscript sees, and builds, the future of SMS marketing

Links mentioned:

95 एपिसोडस

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce