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Hop Forward - Ed Kentish-Barnes on the role of innovation in making Hops more sustainable & flavoursome
Manage episode 359108624 series 2895107
Will Keating द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Will Keating या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode you'll learn how hops have out grown their status as the darlings of the brewing world and now need to demonstrate that they can contribute more sustainably and efficiently to beer.
Ed Kentish Barnes is the MD of Steiner Hops (part of the Hopsteiner group) and as a Master Brewer for almost 20 years, he knows the benefits that the right quality hops can bring to brewers. But the supply chain and energy crunch of recent years, together with chronic sustainability challenges are forcing hop breeders, farmers and brewers to become more innovative. Ed explains hop hops can meet these challenges head on.
Better known to some as "GVT", Graham Villiers-Tuthill is the Marketing & Innovation for Director Greater China @ Diageo and he joins us on our desert island with an "anti-marketing" choice of beverage.
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