The Trump Effect

Built To Grow Fitness Business

For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there.

Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been flipped.

This wasn’t just a coincidence – it’s what Tim and Randy are calling "The Trump Effect." Political events, especially elections, don’t just impact governments – they ripple through the economy, shaping consumer confidence, business performance, and marketing outcomes.

In this episode, Tim and Randy break down why understanding these macro trends is critical for small business success. They reveal how to use data to adapt to external shifts, why political certainty drives consumer behavior, and how to position your business for growth during economic rebounds.

Learn to navigate times when your business feels at the mercy of external forces, leverage economic shifts, and ride waves of optimism to fuel your growth.

Tune in now!

Key Takeaways:

• Intro (00:00)
• The "Trump effect" on marketing and business (01:19)
• Post-election turnaround in consumer behavior (06:35)
• The power of economic optimism for business growth (09:26)
• Importance of data-driven decision-making (11:47)
• Impact of external market conditions on strategy (13:33)
• Encouraging small businesses to prepare for growth (17:11)
• Recap (18:48)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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