029 - Amazon Alexa In-Skill Purchasing Gets Upsell

Beetle Moment Marketing Podcast

Announcements - what's happening in February 2019 (first two minutes of show):

• This week I’ll be on Bradley Metrock’s show, This Week in Voice, which should air February 1, 2019
• If you’re in Atlanta, come to the Atlanta Interactive Marketing Association (AiMA) event on February 6, where I’m moderating a panel about voice technology with Kesha Williams from Chik Fil A (she was the main keynote at The Alexa Conference), plus speakers from Home Depot and 360i: How Voice Will Disrupt the Buyer Journey - Innovation Series presented by Nebo Agency
• Next podcast appearance: Alexa in Canada, the Voice Experience with Dr. Teri Fisher. This will air the week of February 11.
• Social Media Week Austin: #SMWATX Feb 19-22, I’m speaking about voice marketing. Date and time announced Feb 11.

Show notes:

• CPG and FMCG especially need to pay attention to the updates in Alexa: ISP (in-skill purchasing) just got a facelift in the Developer Console, making it easier to upsell. This is just getting started.
• Skills with very high conversion rates for upsell to premium version (34-50%!): Big Sky (weather) and Escape the Airplane (game)
• Voice in the car - HUGE opportunity (car is faster growing and has 60% higher MAUs than smart speakers)
• Today is like first gen iPhone: you can't multitask - only one app at a time
• Where we are with skills now: you can only do one thing at a time
• This will improve
• Voice is for EVERY brand
• Typing is unnatural, awkward, and slow. We are computing in computer-ese. Let's talk. We can speak and process so much faster than we can talk or read.

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