#184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 43:14

MP3•एपिसोड होम

In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way.

Dave and Kira discuss:

How to align marketing and sales through co-creation to ensure your sales team uses the content you create
The value of a strong messaging framework and how it drives consistency in B2B marketing
Why you need to time your product launches and ensure that marketing resonates with both your team and the market at the right moment

Timestamps

(00:00) - - Intro to Kira
(05:41) - - Kira’s Career Journey From Sales Enablement to Product Marketing
(08:55) - - Challenges of Building Community / Getting Connected with Exit Five
(17:23) - - How To Get Sales To Use Content from Marketing
(19:58) - - How to Align Marketing and Sales Teams
(26:04) - - Effective Messaging and Having a Core Company Narrative
(31:12) - - Why You Should Identify What Differentiates Your Business
(34:55) - - How To Create Strong Brand Positioning
(37:40) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing
(39:24) - - “The Risk Of Insult Is The Price Of Clarity”

Send guest pitches and ideas to hi@exitfive.com
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This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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