#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 1:02:14

MP3•एपिसोड होम

Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pages.

Matt and Tas cover:

Why you should separate homepages from landing pages to maintain data integrity and make sure your messaging is optimized for campaigns.
Why website speed, ADA compliance, and accessible design are critical in 2024—and how to address these.
Avoiding buzzwords and feature-dumping by telling compelling product stories and focusing on the value customers receive instead of jargon.

Timestamps:

(00:00) - - Intro To Tas
(02:28) - - Landing Page Teardown In The Exit Five Community
(06:26) - - Content Is King, Design And Experience Is Queen
(10:53) - - ADA Compliance for Websites
(14:53) - - How To Optimize Website Speed
(17:12) - - Why You Should Use Separate Landing Pages for Targeted Feedback
(20:59) - - The Best CTAs For Decision Fatigue
(24:40) - - Why Simplified Writing Is Often Better For Engagement
(27:40) - - How To Tell A Story About Your Product
(30:36) - - Adding A Problem Block To Your Home Page
(37:10) - - How to Craft Unique Language to Differentiate Your Brand
(40:34) - - Why You Need Testimonials On Your Site
(44:13) - - Why You Need FAQs On Your Site
(47:19) - - Prioritize Value Before Requesting User Engagement
(51:21) - - Niche Services Are A B2B Differentiation Strategy
(54:24) - - Simplifying Demos
(58:13) - - Tools For Optimizing Landing Pages
(01:00:20) - - Closing Remarks

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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