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What is Brand Association and How To Harness Its Power.
Manage episode 377996616 series 3514433
Namanh Hoang द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Namanh Hoang या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Here are some tips to help you understand what Brand Association is and what you can do to ensure you have a strong positive one that will last. Read the full article here: https://www.asknam.com/what-is-brand-association-and-how-to-harness-its-power/
अध्यायों
1. Intro (00:00:00)
2. Key Takeaways (00:00:50)
3. What is brand association? (00:02:02)
4. Tips For Understanding Brand Associations from today's top brands. (00:02:36)
5. Types of brand associations (00:05:00)
6. Functional Brand Associations (00:05:35)
7. Symbolic Brand Associations (00:06:00)
8. Experiential Brand Associations (00:07:00)
9. Importance of Brand Association (00:08:02)
10. Emotional connection between customers and the brand. (00:08:28)
11. How brand associations drive consumer decision-making. (00:09:55)
12. The role of brand association in differentiating products/services in a saturated market. (00:11:31)
13. Factors Influencing Brand Association (00:12:53)
14. Quality of products/services. (00:13:18)
15. Marketing and advertisement campaigns. (00:14:35)
16. Consumer experiences and word of mouth. (00:15:48)
17. Celebrity endorsements and sponsorships. (00:17:06)
18. Visual elements: logos, colors, and packaging. (00:18:22)
19. Positive vs. Negative Brand Association (00:19:45)
20. Examples of successful brands with strong positive brand associations. (00:20:21)
21. Consequences of negative brand associations. (00:21:28)
22. How even well-established brands can suffer due to a single negative incident. (00:22:34)
23. Building Strong Brand Associations (00:23:02)
24. Consistency in branding efforts. (00:23:12)
25. Listening to consumer feedback and adapting. (00:23:36)
26. Storytelling and building a brand narrative. (00:23:59)
27. Authenticity and transparency in communications. (00:24:48)
28. Collaborations and partnerships that align with brand values. (00:25:08)
29. Wrapping Up (00:25:55)
30. The lasting impact of brand association on brand equity and loyalty. (00:26:32)
31. Encouraging brands to invest time and resources in building positive associations. (00:27:27)
31 एपिसोडस
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