#236: R. Scott French (Fashion, Public Relations) (pt. 1 of 2)

Arts Entrepreneurship Podcast: Making Art Work

This week on the podcast is part one of our interview with fashion expert and serial entrepreneur, R. Scott French. He has extensive experience in all areas of the fashion industry, from concept, design, marketing, wholesale and retail sales, and production. In 2009, Scott co-founded a media company to organize the world’s fashion events into a single interactive port so fashion professionals can interact directly with event organizers. In 2020, he co-founded VERY New York, a public relations and events company. Scott is also a lecturer at the Parsons School of Design and serves on numerous advisory boards in the fashion industry. You'll want to hear this interview as we cover a variety of topics relevant to fashion and all arts fields.
In this episode:
The digital age has truly revolutionized every aspect of our lives, and the fashion industry is no exception. Scott shares his experience on how the shift from print to digital media has significantly impacted fashion designers, artists, and even consumers. We navigate the challenges of this evolution, including the lowered barriers of entry and the influence of celebrity culture. We get candid about the importance of media outreach and maintaining a constant presence in the industry, and the delicate dance of managing both brand and personal social media platforms.
What you present to the public matters, and in the world of fashion, it can either make or break you. We delve into how showcasing personal life in fashion can have its pitfalls. Something as simple as a graduation photo can be perceived as unprofessional in this industry that thrives on glamour and mystique. Tune in for some invaluable insights and practical advice, whether you're an aspiring artist, an established designer, or simply intrigued by the world of fashion. Be prepared to have your perspective broadened and your curiosity satisfied.
Show notes: https://www.artsentrepreneurshippodcast.com/episodes/236-r-scott-french-fashion-public-relations-pt-1-of-2

अध्यायों

1. #236: R. Scott French (Fashion, Public Relations) (pt. 1 of 2) (00:00:00)

2. Exploring Arts Entrepreneurship and PR (00:00:19)

3. Print to Digital in Fashion Industry (00:10:50)

4. Media Pitching, Blogging, and Personal Branding (00:22:35)

5. Public Perception's Impact on Artists' Image (00:29:27)