Adidas Reveals their NFT Capsule Collection

Admit One with gmoney

gmoney द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री gmoney या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2y ago 59:59

MP3•एपिसोड होम

Today we have the Global VP of Adidas web3 studio, Erika Wykes-Sneyd. As an expert in marketing across fintech, accelerated tech, gaming, sports, and advertising along with her passion for emerging culture, she has led adidas into “The New Age of Originality”. That 3 year vision began with Into the Metaverse, impressing many in and outside the space with their strategic entrance into the web3. Now she’s here to discuss their next frontier - Virtual Gear, the 16-piece limited edition collection of NFT digital wearables.

Timecodes:

0:00 - Intro

3:37 - Alpha on upcoming Adidas wearables

5:52 - Addressing logistical challenges Adidas has faced

8:11 - How Erika championed blockchain within Adidas

15:13 - The biggest risks Adidas took

19:03 - How to shift the internal mindset of a big brand to embrace web3

24:52 - What’s the biggest learning from Adidas’s perspective

29:22 - How focusing on community augments sustainability

37:28 - Virtual Gear key takeaways

57:33 - Fave NFT

74 एपिसोडस

#Cutting Edge #Society #Gmoney