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Indeed shifts from CPC to CPA and back again
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Manage episode 438856729 series 3394797
WRKdefined द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री WRKdefined या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Broadcast from the RecBuzz Berlin 2023 conference -- AIM Group's biggest event yet -- our cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter talk a little about their separate but equally enjoyable travels in Germany and then dive into what is sure to be of more interest to more listeners: Indeed.com’s announcement this week that its employer customers will be able to choose between cost-per-click (CPC) and cost-per-application (CPA) pricing.
Peter and Steven piece together, more or less, how Indeed started to force its small- and medium-sized business (SMB) customers to pay per application instead of per click months ago and was about to do the same with its enterprise-sized customers but, to its credit, backed off when it became evident that some of its customers were not yet ready to make the migration.
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