सर्वश्रेष्ठ Soulful Marketing पॉडकास्टस (2024)

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Mini: 5 Laws of New Business 4:24

3d ago4:24

4:24

Why do some pitches soar while others flop? Today, we talk about the secrets of successful client pitches with the five laws of new business. From strategic selectivity to post-pitch follow-ups, here are some of our best strategies for winning over clients. Brought to you by Mekanism.द्वारा Mekanism and Jason Harris

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#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author 46:46

6d ago46:46

46:46

It’s easy to get lost in the details of those everyday small inconveniences – what’s for dinner tonight, that looming deadline, whether or not your joke landed in that meeting earlier. It’s also just as easy to switch our brains to autopilot when they get overwhelmed and disappear into social media or TV. And what about that narrator in our heads? …

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Mini: Repurposing Your Great Ideas 2:55

9d ago2:55

2:55

What do you do with a great idea that your client didn't want? Toss it? Or keep it? In today’s mini episode, we tackle the dilemma of rejected concepts. Discover how to transform these creative casualties into proactive initiatives that not only promote your business but also make a positive impact on the world. Brought to you by Mekanism.…

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#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins 47:19

13d ago47:19

47:19

This week on the Soul & Science podcast, we take a look at the power of culture and consumption. Take the rise of social media marketing as an example of consumption as culture. Companies have piggybacked on viral sounds, trends, and cultural moments from TikTok and Instagram as a way to promote their products. On the flip side, a seemingly clever …

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Mini: Why Unexpected Ideas Win 4:35

17d ago4:35

4:35

What’s the true value of breaking free from conventional marketing mediums? In this week’s mini episode, we delve into some unconventional branding strategies that made impactful results. Oatly's 'Oatmilkers' initiative in Minor League Baseball, Stoked Dispensary's clever ads in neighboring stores, and Adidas' liquid billboard in Dubai showcase inn…

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#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel Group 49:51

20d ago49:51

49:51

At some point in their career, everyone has had to answer the dreaded interview question: “Where do you see yourself in the next five years?” You might have a well-scripted answer, but do you really know? This week on the Soul & Science podcast, we sit down with the founder and CEO of the Handel Life Coaching Group, Lauren Zander, to explore how we…

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Mini: Rules for a Rebrand 6:24

1M ago6:24

6:24

Ever wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transfor…

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#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge 41:40

1M ago41:40

41:40

Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. So how can an …

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Mini: Winning PR Strategies 4:39

1M ago4:39

4:39

How crucial to your brand’s success is PR really? Today, we’re talking about the four main reasons you need to invest in your PR strategy. Amplified media coverage for faster brand recognition, improved website traffic and SEO, strategic crisis management, and solidified thought leadership; these aspects are vital for enhancing your brand’s visibil…

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#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs 44:10

1M ago44:10

44:10

What’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content. He provides oversight and mentorship for all aspects of content on GIPHY, including partner co…

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Mini: Navigating AI 5:55

2M ago5:55

5:55

We all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? This week, we’re breaking it down. Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. Generative AI accelerates creative work by…

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#64: An End To Rise and Grind Culture | Todd Anderson, Founder of Dream Recovery 50:01

2M ago50:01

50:01

Rise and grind or work yourself into the ground? In the past few years, a sole focus on constant productivity and hustle has spread throughout the world of marketing and business, and frankly, it’s burning people out. This culture of overworking is forcing some people to live on autopilot and burn out. Let’s be honest for a moment: Nothing good is …

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Mini: Three Laws to Live By 4:48

2M ago4:48

4:48

When you’re presented with a problem, how do you go about solving it? This week, we introduce three powerful laws that can transform the way you tackle challenges in life. Kidland's Law: If you can write the problem down clearly, then the matter is half solved. Gilbert's Law: The biggest problem with a job is that no one tells you what to do. Falkl…

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Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023) 29:02

2M ago29:02

29:02

This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021. Jocelyn is a brilliant marketer and a champion for the future females of the world. Before joining G…

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Mini: What makes a brand partnership work? 6:02

2M ago6:02

6:02

What makes a brand partnership align or clash? In this episode, we talk about how collaborations between brands, whether similar or vastly different, can skyrocket brand visibility and reach. From the massive Barbie movie collaboration that turned everything pink to high-profile partnerships like GoPro and Red Bull's space jump and the unexpected y…

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#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company 44:36

2M ago44:36

44:36

The marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change. Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, …

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Mini: How important is company culture? 7:01

2M ago7:01

7:01

Is company culture the secret sauce that sets thriving businesses apart? From the inception of Mekanism, culture has been paramount, shaping behaviors and interactions within and beyond the office walls. Explore the significance of values, from entrepreneurial spirit to collaborative mindset, driving success and innovation. Discover the pivotal rol…

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#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan Zimmerman 45:52

3M ago45:52

45:52

When it comes to marketing wellness products, a lot of brands make a lot of big claims. But how do consumers figure out who to trust and what’s best for them? Today’s episode is all about demystifying the world of wellness marketing with the co-founder of Ned, a wellness brand that offers simple and effective natural remedies. Adriaan Zimmerman, wh…

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Mini: When is a Super Bowl Ad Worth It? 7:20

3M ago7:20

7:20

Ever wondered if a $7M Super Bowl spot is worth the investment? Join me on a special mini-episode of the Soul & Science Podcast as I delve into the power of these ads. From celebrity cameos to humorous storytelling, discover why brands invest millions for just a few seconds of airtime. Plus, get a sneak peek into this year's trends and predictions …

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#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras 30:30

3M ago30:30

30:30

All companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits. Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to ta…

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#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury 29:11

4M ago29:11

29:11

When it comes to marketing a luxury brand, the brand is queen and storytelling is king. This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal a…

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#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program 29:25

5M ago29:25

29:25

This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation. Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation brand…

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#58: From CMO to Chief Soul Officer | Shelley Paxton, Author of Soulbbatical & Former CMO at Harley Davidson 29:49

5M ago29:49

29:49

Authenticity can drastically transform your life. But what if it means stepping away from what you thought was your dream job? Shelley Paxton is a thought leader, speaker, and author of the bestselling book Soulbattical. Formerly the CMO at Harley-Davidson, Shelley took a courageous leap to redefine success on her own terms, and has since emerged a…

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#57: How Inclusivity Drives Growth | David Dancer, Founder of D2 Marketing Strategies 29:27

6M ago29:27

29:27

A few years ago, the Mekanism team worked with David Dancer and the brilliant Spike Jonze to help Medmen create the first ever cannabis commercial. Today on the show, I’m speaking with David, who is the Founder of D2 Marketing Strategies, and also an accomplished CEO and six-time CMO. Since coming out in his first job, David has been committed to t…

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#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold (Encore) 29:57

6M ago29:57

29:57

A few weeks ago the Soul & Science podcast won three Signal Awards. And two of those awards were for this episode featuring Andy Pearson, the VP of Creative at the water brand Liquid Death that we first aired last year. Shoestring marketing budgets are common at startups and create an environment of innovation. Andy jokes he was given a $0 initial …

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#56: WHOOP SVP of Marketing John Sullivan | Building a Durable Brand 29:58

6M ago29:58

29:58

Today, I’m speaking with John Sullivan. He’s the Senior Vice President of Marketing at WHOOP, which is a wearable fitness tracker with a devoted fan base and an impressive list of celebrity ambassadors. John is a proponent of brand durability and he has helped re-center WHOOP from a niche software utilized by sports organizations like the New York …

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#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea 29:54

6M ago29:54

29:54

Today on the show, I’m speaking with Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills. As his title suggests, Doug is a disruptive marketer and brand growth champion with over 22 years of experience. In his role at General Mills, he’s worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across…

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#54: Fighting Cancer Literally and Figuratively | Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope 30:18

7M ago30:18

30:18

Today on the show, I’m talking with Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope. In 2009, Andrew and Julie participated in the New York City Golden Gloves. They decided that competing against the city’s best boxers wasn’t enough, and decided to raise money for cancer research. This planted the seeds for Haymakers for Hope…

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#53: Nextdoor Chief Revenue and Marketing Officer Heidi Andersen | Do the Right Things for the Right Reasons 29:49

7M ago29:49

29:49

Today on the show, I’m talking with Heidi Andersen, Chief Revenue and Marketing Officer at Nextdoor. Heidi is a corporate athlete with two decades of Business Leadership. She is Nextdoor’s CMO and CRO, where she oversees the global revenue team, revenue streams, and marketing. On today’s episode you’ll learn: Service is a powerful business style Do…

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#52: Harmless Harvest CEO Ben Mand | Marketing for Impact 28:47

7M ago28:47

28:47

Today on the show, I’m talking with Ben Mand. He’s the CEO of Harmless Harvest, a pioneer in U.S. refrigerated premium coconut water and plant-based dairy products. And if you’ve had Harmless Harvest’s coconut water, you know it’s the best. Since joining the company as CEO in 2018, Ben has expanded the brand beyond coconut water, more than doubled …

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#51: Beia Beauty Founder and CEO Brittany Lo | Magnetic Authenticity 29:48

7M ago29:48

29:48

Today on the show, I’m talking with Brittany Lo, Founder and CEO of Beia Beauty, a premium skincare brand that brings skincare and sexual wellness together in a new and luxurious way. Before founding Beia, Brittany’s NYC-based bridal beauty experience was featured in People Magazine, The New York Times, The Knot, BRIDES and more. In today’s episode…

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#50: BBC Correspondent Katty Kay | Rethinking Power 29:31

8M ago29:31

29:31

This week, for our 50th episode, we’re doing something a little different. We're joined by the US Special Correspondent for BBC Studios Katty Kay to discuss power and the joy and fulfillment we can all find when we make an impact. Katty is an award-winning journalist and the co-author of several New York Times bestselling books including The Confid…

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#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return 28:25

9M ago28:25

28:25

This week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021. Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion. In this episode, you’ll…

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#48: Disruptive Innovation | Dan Josebachvili, CEO and Founder of Silvertree 28:52

9M ago28:52

28:52

Creating a tech device specifically designed for older adults might seem like a tough sell. But having the right approach and a great spokesperson makes all the difference. This week, I’m speaking with Dan Josebachvili. He’s the Founder and CEO of Silvertree, which makes a safety wearable for older adults. Dan was part of the founding team at Urban…

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#47: Oishii VP of Brand Marketing Lesia Dallimore | Power in Partnerships 29:55

10M ago29:55

29:55

If you live on the East Coast, you may have seen Oishii strawberries for sale at Whole Foods or a smaller specialty food retailer. If not, you’ve definitely seen them online. We did a taste test in the Mekanism office and they were amazing. Today, I’m speaking with Lesia Dallimore, the VP of Brand Marketing at Oishii. A passionate storyteller with …

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#46: Finding Your Voice ft. The Parr Method Founder Wendy Parr 29:02

10M ago29:02

29:02

Have you ever wondered how Grammy-winning singers get so good at what they do? Most of them have a great teacher helping them along the way. Today I’m speaking with Wendy Parr, acclaimed holistic artist coach and founder of The Parr Method. Wendy has spent more than 20 years helping artists develop their authentic voice with Grammy and Academy Awar…

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#45: It Gets Better Director of Communications & Public Relations Ross von Metzke | Impact and Authenticity 29:44

10M ago29:44

29:44

This week, we’re talking with Ross von Metzke, Director of Communications & Public Relations at It Gets Better. It all started more than a decade ago in 2010, when more than 70,000 people took to social media to share their stories and provide hope and encouragement to young LGBTQ+ people. Today, It Gets Better is a non-profit that reaches millions…

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#44: Peace Out Skincare Co-founder Junior Pence and SVP of Global Marketing Amanda Knappman | Be an Ally 365 Days a Year 39:46

10M ago39:46

39:46

You’ve probably seen Peace Out Skincare at Sephora, it’s hard to miss. And their most well-known product is their pimple patches. Today, I’m talking with Co-founder and CMO Junior Pence and Senior Vice President of Global Marketing Amanda Knapmann about the founding of the brand and their commitment to supporting the LGBTQ+ community. Over the past…

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#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ Community 29:37

11M ago29:37

29:37

In celebration of Pride month, we’re taking some time to focus on brands that both address and uplift the LGBTQ+ community. Maybe the most inclusive dating app out there is OkCupid. Michael Kaye is the Director of Brand Marketing & Communications at OkCupid and now Archer, which you’ll learn about today, both under the Match Group umbrella. Michael…

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#42: The Knot CMO Jenny Lewis | Engage the Customer 29:32

11M ago29:32

29:32

Jenny Lewis is the Chief Marketing Officer and President at The Knot Worldwide, where she leads all Marketing, Insights, and Editorial initiatives for the company and its 19 global brands across 16 Countries. With expertise in scaling two-sided marketplaces and growing and advancing the visibility and impact of well-known brands, Jenny was the Head…

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#41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for Us 41:38

11M ago41:38

41:38

Jeff MacDonald is the Social Strategy Director here at Mekanism. A born teacher, we’ve been learning from him ever since he joined the Mekanism team in 2015 as our first Experience Designer. Jeff has been named one of the 15 advertising executives leading the charge into generative AI by Business Insider and he’s our in-house AI guru. He currently …

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#40: OWYN CMO Julia Perez | Be In Love With Your Industry 29:43

12M ago29:43

29:43

Julia Perez, CMO at OWYN, is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in th…

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#39: Shaping Freedom Founder and CEO Lisane Basquiat | Balance Is Key 30:27

12M ago30:27

30:27

Lisane Basquiat is an entrepreneur and growth champion in addition to being the older sister of artist Jean Michel Basquiat. After a successful corporate career in staffing and operations at financial institutions like American Express and Prudential, she decided to pivot her experience into helping shape individuals’ personal growth. She’s now the…

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#38: Uber VP of Marketing David Mogensen | Soul Informed by Science 29:43

12M ago29:43

29:43

David Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us. In …

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#37: Sam’s Club CMMO Ciara Anfield | Have the Audacity 28:58

1y ago28:58

28:58

Ciara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member st…

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#36: Rhone CEO & Co-Founder Nate Checketts | Forever Forward 30:19

1y ago30:19

30:19

Nate Checketts is the Co-Founder & CEO of Rhone, a premium men's performance lifestyle company founded in 2014, and the entrepreneurial spirit has been with him since childhood. Before the age of 30, Nate had founded four companies, including one of the first iPhone apps Mangia, whose patents were later acquired by the San Francisco 49ers. Nate’s i…

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#35: Hampton Water Co-Founder Jesse Bongiovi | Turning “Pink Juice” into a Lifestyle Brand 28:26

1y ago28:26

28:26

Jesse Bongiovi’s Hampton Water rosé is as much a lifestyle brand as it is a Wine Spectator darling. Bongiovi started the company with his Notre Dame college roommate, Ali Thomas, and the brand took off through spot-on social marketing that included Happy Half Hour livestreams during lockdown. There’s another co-founder at Hampton Water, Bongiovi’s …

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#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply Chain 30:10

1y ago30:10

30:10

Before any consumer product or service comes to market, there is a history of B2B activity that’s already taken place. Supplyframe CMO Richard Barnett serves the full range of engineers, manufacturers, supply-chain experts and B2B brand leaderswith a continuous loop of online resources, such as Hackaday for engineers, business connections across ma…

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#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMO 27:03

1y ago27:03

27:03

Magnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffi…

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#32: Neuro-Insight Founder and Global CEO Pranav Yadav | Making the Right Pitch at the Emotional Peak 26:28

1y ago26:28

26:28

It can feel impossible to express the human condition, so we look to great artists, writers and even advertising creatives to do the job. Pranav Yadav, Founder and Global CEO of Neuro-Insight, saw how inconsistent people were doing field interviews–one memorable study tried to find out why people gamble in Las Vegas. A more innate truth was to be f…

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Soulful Marketing पॉडकास्टस

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