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Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)
Manage episode 404602008 series 3326218
Mekanism and Jason Harris and Jason Harris द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mekanism and Jason Harris and Jason Harris या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.
Jocelyn is a brilliant marketer and a champion for the future females of the world.
Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
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Jocelyn is a brilliant marketer and a champion for the future females of the world.
Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
- The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly
- The powerful filter that values provide to an organization when it comes to balancing data and instinct
- A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return
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