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#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras
Manage episode 399351454 series 3326218
Mekanism and Jason Harris and Jason Harris द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mekanism and Jason Harris and Jason Harris या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
All companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits.
Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.
Before Tombras, Lindsay was the Editor at Campaign Magazine and a reporter for Ad Age and currently leads the relationship with the agency and the Tombras School of Advertising & PR at the University of Tennessee.
In today’s episode you’ll learn:
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Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.
Before Tombras, Lindsay was the Editor at Campaign Magazine and a reporter for Ad Age and currently leads the relationship with the agency and the Tombras School of Advertising & PR at the University of Tennessee.
In today’s episode you’ll learn:
- What makes leading with purpose different from virtue signaling
- How the marketing landscape is changing to focus on more purpose-driven work
- A case study into how a simple purpose-driven campaign drew the attention of the NBA
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