सर्वश्रेष्ठ Masterplan पॉडकास्टस (2024)

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Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens 37:46

19h ago37:46

37:46

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategi…

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How to Create the Perfect Google Ads Account Structure with Shri Kanase 37:29

7d ago37:29

37:29

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results. Hit P…

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Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey 33:57

14d ago33:57

33:57

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify st…

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Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla 36:14

21d ago36:14

36:14

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 pe…

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How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey 32:50

28d ago32:50

32:50

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales. Hit PLAY to hear: Naturisimo’s personalization journey The challenge of maintaining Naturisimo’s identity while promoting the brands they carry How to effectively use brand stories Retaining custo…

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The Human Experience: How to Create Personal Connections in eCommerce with author John Sills 35:40

1M ago35:40

35:40

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success. Hit PLAY to hear: The importance of human experience in…

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Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan 38:34

1M ago38:34

38:34

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York. Their number one Hair Mask sells one unit every 30 seconds wor…

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Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum 36:10

2M ago36:10

36:10

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich. Hit PLAY to hear: How Jenna got her start in eCommerce What she learned as Head of Growth at WGAC Lots of advice about how to build your business for growth Tips for handli…

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How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti 34:33

2M ago34:33

34:33

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year. Hit PLAY to hear: Why you should solve real pain points in your business How Perkies adapted and evolved their product line Rosie’s collaboratio…

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Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery 36:57

2M ago36:57

36:57

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%. Hit PLAY to hear: Adaptability in…

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Masterclass: Wholesale Selling to the High Street with Wizz Selvey 36:00

2M ago36:00

36:00

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to final…

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Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis 27:54

3M ago27:54

27:54

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist net…

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From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey 40:04

3M ago40:04

40:04

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023. Hit PLAY to hear: Why honesty and transparency are key for any brand The role of preorders in building a successful business Thinking long-term Practicing …

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How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville 33:16

3M ago33:16

33:16

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business. Hit PLAY to hear: Why prioritizing product quality is key How to do effective b…

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Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton 31:21

3M ago31:21

31:21

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK. Hit PLAY to hear: How crisis can be a catalyst for change The importance of product quality Focusing on storytelling to create connections with customers Their …

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How to Build Trust in a Crowded Marketplace with Chilly’s Bryony Tagg 31:30

4M ago31:30

31:30

Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS. Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.…

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Episode 500: Top Tips for Making an eCommerce Store More Profitable 45:07

4M ago45:07

45:07

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question: “what’s your top tip to make an eCommerce store more profitable?” Here’s our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Play…

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Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir Mookhtiar 27:59

4M ago27:59

27:59

Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers. Hit PLAY to hear: Identifying and solving real-world problems Adapting business models to market demands Importa…

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Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane 32:30

4M ago32:30

32:30

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000. Hit PLAY to hear: The importance of sustainabil…

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Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie 34:34

4M ago34:34

34:34

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. Hit PLAY to hear: Why adaptability has been a key business strategy for Rapscallion Soda Sustaina…

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Want more Speaking Gigs? with Look Fabulous Forever’s Janis Thomas 47:03

5M ago47:03

47:03

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just…

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2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison 31:35

5M ago31:35

31:35

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. Hit PLAY to hear: Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies O…

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The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam Wright 27:02

5M ago27:02

27:02

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. Hit PLAY to hear: Why you should prioritize yo…

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Personalizing eCommerce Fulfilment with Will Martin, Littledart Fulfilment 34:24

5M ago34:24

34:24

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business. Hit PLAY to hear: The role of personalization in fulfilment How efficient systems and tech help in fulfilment operations Why having a motivated team pays off The importance of early and accurate …

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Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan 40:54

6M ago40:54

40:54

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £2…

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Episode 500 is coming… want to get involved? 4:06

6M ago4:06

4:06

A quick update from Chloe on what’s happening for episode 500, AND you can be involved. Get involved >> https://ecmp.info/500 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/द्वारा Chloë Thomas

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Scaling Fashion eCommerce: Insights from THG's Coggles Strategy with Natalia Chappell 37:14

6M ago37:14

37:14

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recent…

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Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian 32:00

6M ago32:00

32:00

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5milli…

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Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax 34:27

6M ago34:27

34:27

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024. Hit PLAY to hear: The importance of CRM in eCommerce How to start building you…

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How TA DAAN Blends Content and Commerce for Artisanal Growth & Success 32:21

7M ago32:21

32:21

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creat…

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Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender 35:18

7M ago35:18

35:18

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. Hit PLAY to hear: Emily’s exciting eCommerce journey Why brands should l…

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gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear 39:56

7M ago39:56

39:56

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the …

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7 Top Tips for Tech Stack Optimisation in 2024 33:19

7M ago33:19

33:19

Yup, we're doing another multi-guest mashup! This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in 2024?" Tech Stack Optimisation – but what’s that??! I hear you cry. Well, it’s how you can get more out of your tech stack – from your website to your marketing …

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How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community 33:14

7M ago33:14

33:14

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect th…

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How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale 33:25

8M ago33:25

33:25

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. Hit PLAY to hear: Sarah’s B Corp journey Why bus…

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How Priory Direct is Changing B2B eCommerce with Sustainable Packaging 33:24

8M ago33:24

33:24

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses. Hit PLAY to hear: How customer feedback…

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Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits 40:45

8M ago40:45

40:45

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. Hit PLAY to hear: Bare Kind’s family business transformation Why…

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How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures 32:17

8M ago32:17

32:17

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years Paul was there, the whole busin…

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Neem London’s Journey to 6-Figure Success in Men's Fashion 37:01

9M ago37:01

37:01

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Sho…

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How Mozillion Achieved 3x Growth in 12 Months with SEO and More 40:01

9M ago40:01

40:01

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: T…

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Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham 31:50

9M ago31:50

31:50

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journey About CosyPanda main produc…

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TikTok & TikTok Shop eCommerce Success Strategies 54:23

9M ago54:23

54:23

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Barney Waugh, TikTok Ben Muir, Unsociable - ads e…

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Mastering the Art of Buying with James Barron, ex-ASOS 41:03

10M ago41:03

41:03

James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion. Hit PLAY to hear: James’ eCommerce journey The Importance of Understanding the Customer’s Persona in Buying…

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7 Experts Share Their Top Tip for eCommerce Growth in 2024 33:50

10M ago33:50

33:50

Every January, we come up with an episode that serves as your comprehensive guide to achieving success. This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are: Emily Long from Genie Goals, Rosie Bailey from Nibble, Kathleen Sullivan Garman from SullyGarman & Associates, Peter Beckman from Treyd, Anita …

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Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas 47:08

10M ago47:08

47:08

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024... Hit PLAY to hear: What events you should attend How to maximise these events Must-attend eCommerce events in the UK Must-attend eCommerce events in the US Tips for attending virtual events Taking a sustai…

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5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit 36:43

10M ago36:43

36:43

Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur. Hit PLAY to hear: Haydn’s eCommerce journey Why defining the goals is the first st…

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Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz 36:18

11M ago36:18

36:18

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Arin’s journey into eCommerce How Naturepedic found succes…

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From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday 31:43

11M ago31:43

31:43

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers. Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year. Hit PLAY to hear: Michele’s …

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How G2A Became the World's Largest Digital Entertainment Marketplace with Bartosz Skwarczek 35:24

11M ago35:24

35:24

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items. Founded in 2010, they now have over 25 million users who have purchased over 100 million items. Listen to discover: Bartosz’s eCommerce journey What a product eCommerce business can learn …

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It's time to embrace Pre-Orders with Daniel Parekh-Hill, Flare 31:19

11M ago31:19

31:19

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses. In this episode, we discuss: The motivation behind Flare Current strategies for overstock problems The case of preorders The benefits of Flare Alps & Meters case study [00:59] Merchandising, overstocks, and …

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