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How to Build Trust in a Crowded Marketplace with Chilly’s Bryony Tagg
Manage episode 431177883 series 79607
Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.
Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.
Hit PLAY to hear:
- The importance of brand and quality
- Adapting to market changes
- How Chilly’s leverages outsourcing
- Why you need to always put customers front and center
- Effective use of marketing and merchandising
Key timestamps to dive straight in:
[05:43] Fashion experience led to challenges in Chilly’s.
[07:17] Diversification from water bottles to various products.
[10:01] Making it easier for European customers to purchase a Chilly’s bottle.
[14:53] The Chilly’s team and what gets outsourced.
[17:44] Chili's ensures quality, builds trust and community.
[19:06] Listen to Bryony’s Top Tips!
Full episode notes here: https://ecmp.info/501
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
542 एपिसोडस
Manage episode 431177883 series 79607
Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.
Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.
Hit PLAY to hear:
- The importance of brand and quality
- Adapting to market changes
- How Chilly’s leverages outsourcing
- Why you need to always put customers front and center
- Effective use of marketing and merchandising
Key timestamps to dive straight in:
[05:43] Fashion experience led to challenges in Chilly’s.
[07:17] Diversification from water bottles to various products.
[10:01] Making it easier for European customers to purchase a Chilly’s bottle.
[14:53] The Chilly’s team and what gets outsourced.
[17:44] Chili's ensures quality, builds trust and community.
[19:06] Listen to Bryony’s Top Tips!
Full episode notes here: https://ecmp.info/501
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
542 एपिसोडस
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