Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham

eCommerce MasterPlan

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.

Hit PLAY to hear:

• Freddie’s eCommerce journey
• About CosyPanda main product
• What Freddie thinks about doing wholesale, trade shows, and D2C activities
• CosyPanda’s marketing hits and misses
• Their continued focus on product quality and sustainability

Key timestamps to dive straight in:

[04:08] Building products around problems people were struggling with.

[06:29] The exhaustive nature of trade shows.

[08:25] Improving hot water bottles through quality materials.

[10:37] Sustainable materials are used for creative covers.

[14:20] Paid for big press feature, no result.

[18:39] Hot water bottle market not entirely sustainable.

[20:13] Plus, hear Freddie’s Top Tips!

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