Kids Foot Locker's New Gen Alpha Playhouse - Where We Buy #220
Manage episode 340646308 series 1449724
Kids Foot Locker's new House of Play concept is 8,000 square feet large and full of interactive playscapes. Jill Feldman, VP General Manager explains how the brand engages with Generation Alpha both in-store and online.
James Cook is the director of retail research in the Americas for JLL.
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