Avocado's Growing List of Experiential Showrooms - Where We Buy #219

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James Cook and Where We Buy द्वारा - Player FM और हमारे समुदाय द्वारा खोजे गए - कॉपीराइट प्रकाशक द्वारा स्वामित्व में है, Player FM द्वारा नहीं, और ऑडियो सीधे उनके सर्वर से स्ट्रीम किया जाता है। Player FM में अपडेट ट्रैक करने के लिए ‘सदस्यता लें’ बटन दबाएं, या फीड यूआरएल को अन्य डिजिटल ऑडियो फ़ाइल ऐप्स में पेस्ट करें।

Mattresses are often made with synthetic fibers or foam. But Avocado's mattresses are different. Avocado sells sustainable organic non-toxic mattresses and bedding. The company started selling online, but now shoppers can test its wares in a growing number of experiential showrooms. Kris Karuna is VP, Business Development & Retail Brand Experience Development at Avocado Green Mattress. He explains the company's bricks-and-mortar strategy.

James Cook is the director of retail research in the Americas for JLL.

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Email: jamesd.cook@am.jll.com

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Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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