सर्वश्रेष्ठ Outthinker पॉडकास्टस (2024)

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#127—Rebecca Homkes: Mastering Change—The Survive, Reset, Thrive Framework 30:31

6d ago30:31

30:31

Rebecca Homkes, is a high-growth strategy expert and CEO and executive advisor. She is a Lecturer at London Business School, Faculty at Duke Corporate Executive Education, Advisor and Faculty at the Boston Consulting Group focused on AI and Digital Transformation and a former fellow at the London School of Economics Centre for Economic Performance.…

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Future-Proofing Portfolios: Taxes, Tariffs, & Government Spending 25:38

16d ago25:38

25:38

The use of economic statecraft is on the rise. With rivalries among major economies intensifying, countries are increasingly employing tariffs, sanctions and subsidies, contributing to a global realignment in trade flows. Meanwhile, elections in the US and Europe portend new debates over taxes, government spending, and the right fiscal formula to s…

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Outthink Your Competition: AI in Marketing Strategy 44:52

19d ago44:52

44:52

Have you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking. Imagine having a thought partner that never tires, always…

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From Doubt to Confidence: Embracing AI in Business 44:42

5d ago44:42

44:42

Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted res…

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Content that Converts: Leveraging AI for Quality and Relevance 32:19

6d ago32:19

32:19

Are you tired of pouring hours into content creation, only to see lackluster results? What if I told you there's a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I'm your host, Mike Allton, and today we're diving into the game-changing world of AI-powered cont…

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How AI Chatbots Are Redefining Customer Interaction and Boosting ROI 50:08

12d ago50:08

50:08

Ever wished you could turn every customer interaction into a personalized, seamless conversation that boosts your sales and keeps your customers coming back? Many of us are stuck with outdated methods that don't scale, don't deliver, and leave customers frustrated. Meanwhile, we’re missing out on huge opportunities. It’s frustrating, right? You wan…

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Designing and Operating an Effective Strategy Office (Part 2) 37:04

12d ago37:04

37:04

In this episode, we're joined by Eric Goldstein, Chief Strategy Officer at TIAA, to explore the challenges and opportunities of setting up and operating a strategy office. With over six years at TIAA and an impressive background in investment banking at JP Morgan and management consulting at McKinsey, Eric brings a wealth of experience to the table…

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AI as a Catalyst: Turning Digital Transformation Challenges into Opportunities 39:53

13d ago39:53

39:53

Are you struggling to keep up with the pace of digital change, or the very concept of digital transformation? Do you find it challenging to integrate new technologies into your marketing strategy while maintaining a human touch? And how do you effectively use the data you’re collecting without feeling overwhelmed by its volume and complexity? These…

1
Future-Proofing Portfolios: Taxes, Tariffs, & Government Spending 25:38

16d ago25:38

25:38

The use of economic statecraft is on the rise. With rivalries among major economies intensifying, countries are increasingly employing tariffs, sanctions and subsidies, contributing to a global realignment in trade flows. Meanwhile, elections in the US and Europe portend new debates over taxes, government spending, and the right fiscal formula to s…

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#126—William Duggan: Navigating the Corporate Labyrinth—A Guide for Internal Innovators 28:25

20d ago28:25

28:25

William Duggan is lecturer of strategy and innovation at Columbia Business School, and the author of four books on innovation: Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2015), and his most recent work: Corpora…

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Generative AI and Demographics: Trends for Marketers to Watch 43:43

21d ago43:43

43:43

How do demographic trends among early adopters of generative AI shape consumer behavior? In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends. Fortunately, we've got the perfect guide to help us navigate these wate…

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From Chaos to Clarity: AI-Powered Thought Organization for Marketers 44:43

26d ago44:43

44:43

Have you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You're not alone. In today's fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn't just coming up with ideas – it's making sen…

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Guiding the Future: How to Develop Corporate AI Guidelines 44:42

1M ago44:42

44:42

How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help u…

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#125—Frederik Pferdt: Cultivating a Future-Ready Mindset 33:06

1M ago33:06

33:06

Frederik Pferdt is Google's first Chief Innovation Evangelist and author of "WHAT'S NEXT IS NOW: How To Live Future Ready.” During his time at Google, Frederik played a pivotal role in shaping one of the world's most renowned creative cultures. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experim…

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AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing 12:51

1M ago12:51

12:51

Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and disc…

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Mastering AI: The Future of Data-Driven Personalization in Marketing 48:03

1M ago48:03

48:03

Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration …

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Global Elections in Focus: The Impact on Investors and the World Economy 24:41

2M ago24:41

24:41

The “year of democracy” holds the potential to bring profound change to global politics, economic policy, and the investment environment. By the end of 2024, more than five dozen countries, accounting for nearly half of the world’s population, will elect new leaders. Elections in Europe, including the UK, France, Germany and European Union, have al…

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Global Elections in Focus: The Impact on Investors and the World Economy 24:41

2M ago24:41

24:41

The “year of democracy” holds the potential to bring profound change to global politics, economic policy, and the investment environment. By the end of 2024, more than five dozen countries, accounting for nearly half of the world’s population, will elect new leaders. Elections in Europe, including the UK, France, Germany and European Union, have al…

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AI Readiness: A Practical Guide Using the 5P Framework 40:53

2M ago40:53

40:53

Are you feeling overwhelmed by the prospect of integrating AI into your business operations? Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth. The uncertainty and complexity can b…

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#124—Brian Evergreen: Beyond Digital—The Era of Autonomous Transformation 34:52

2M ago34:52

34:52

Brian Evergreen, author of Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence, named a Next Big Idea “Must-Read” and for which Brian was shortlisted for the 2023 Thinkers50 Breakthrough Idea Award. Building on his experiences working at Accenture, Amazon Web Services, and Microsoft, Brian advises and speak…

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The AI Revolution is Here: What Every Marketer Needs to Know 9:52

2M ago9:52

9:52

The AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers. We'll examine how AI c…

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Revolutionizing Event Management: AI Strategies for Success 35:14

2M ago35:14

35:14

Managing successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's s…

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Designing and Operating an Effective Strategy Office (Part 1) 48:22

2M ago48:22

48:22

In today’s episode, we're diving deep into the intricate process of designing and operating a successful strategy office. This is a critical discussion for any newly appointed CSO or those looking to fine tune their existing strategy office. Our guests today are two seasoned Chief Strategy Officers who have navigated the complexities of building st…

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AI-Driven Success: Social Media Strategies and Marketing Innovations 27:29

2M ago27:29

27:29

How is AI transforming the world of marketing and social media? As artificial intelligence continues to evolve, it's revolutionizing the way businesses approach their marketing strategies, making processes more efficient and outcomes more impactful. But what does this mean for marketing agencies and social media influencers? Today, we’re joined by …

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AI-Driven Content: Transformations and Triumphs 53:00

2M ago53:00

53:00

Are you looking for ways to streamline your content creation process and achieve remarkable results with less effort? With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you lea…

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Revolutionizing Visual Content: Generative AI in Action 41:37

2M ago41:37

41:37

Are you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content? With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creato…

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AI and Copyright: What Marketers Need to Know 45:55

2M ago45:55

45:55

Are you using AI tools to create content for your marketing campaigns? Have you ever wondered about the legal implications of that content? Are you sure that your AI-generated creations are protected under current copyright law? In the age of AI-driven creativity, leveraging artificial intelligence tools to produce engaging content is becoming comm…

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Harnessing Voice AI: Building Authentic Customer Connections 43:42

2M ago43:42

43:42

Are you looking to deepen relationships with your customers in an innovative way? With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging. Today, we’re joined by Susan Wes…

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Investing In Cities: Private Capital’s Growing Role In Urban Development 25:45

2M ago25:45

25:45

Cities have faced a host of challenges over the course of history, such as affordable housing, transportation, public safety and economic opportunities. In today’s rapidly changing global economy, these challenges are becoming increasingly complex, with cities needing to adapt to technological advancements, climate risks, and fluctuating fiscal pol…

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Investing In Cities: Private Capital’s Growing Role In Urban Development 25:45

2M ago25:45

25:45

Cities have faced a host of challenges over the course of history, such as affordable housing, transportation, public safety and economic opportunities. In today’s rapidly changing global economy, these challenges are becoming increasingly complex, with cities needing to adapt to technological advancements, climate risks, and fluctuating fiscal pol…

1
AI-Driven Marketing: Elevating SMEs to New Heights 46:19

2M ago46:19

46:19

How can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? In today’s episode, we dive deep into these questions with Jeff Coyle, co-…

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#123—Christina Alaimo: The Hidden History of Data and its Role in Modern Strategy 40:00

3M ago40:00

40:00

Cristina Alaimo, is the Assistant Professor of Digital Economy and Society at Guido Carli University in Rome, Italy and soon to be Associate Professor at ESSEC Business School in France. Her research focuses on innovation catalyzed by data-based services and the consequences it has on organizations and society. Cristina also studies the broader eco…

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Marketing Wins: Effective AI Adoption Case Studies 35:45

3M ago35:45

35:45

The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success. However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you. Today, we’re joined by Eva Dong, a Senio…

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Exploring AI in Marketing: Five Key Applications 56:59

3M ago56:59

56:59

Struggling with how to actually apply AI to your day-to-day marketing tasks? You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're…

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Mastering AI Prompting: Advanced Techniques for Success 36:19

3M ago36:19

36:19

My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes. Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are …

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How to Integrate Sustainability into Corporate Strategy 48:41

3M ago48:41

48:41

In this episode, we are joined by three chief strategy officers who are also responsible for sustainability in their organizations. Alpa Sutaria of WestRock, Paula Kovarsky of Raizen, and Maisie Ganzler of Bon Apetit Management Company. In this episode, we explore why companies might choose to make sustainability a core responsibility of their stra…

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AI as a Co-Pilot: Integrating AI into Your Content Strategy 29:59

3M ago29:59

29:59

Are you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficien…

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#122—Stephan Meier: Employee-Centricity as a Competitive Advantage 34:14

3M ago34:14

34:14

Stephan Meier, is Chair of the Management Division and the James P. Gorman Professor of Business Strategy at Columbia Business School whose work lies at the intersection of behavioral economics, business strategy, and the future of work. Customer-centricity has long been at the forefront of conversations that involve optimizing profit, with the ide…

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Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More 42:42

3M ago42:42

42:42

Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them. Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you'r…

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Harnessing AI: Practical Applications in Digital Marketing 46:40

3M ago46:40

46:40

We don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveragin…

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#121—Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life 40:23

3M ago40:23

40:23

The world has undergone a transformation in the past century, as the industrial revolution turned many luxuries into everyday commodities. Then, at the turn of the century, the advent of the internet compounded this supply and demand shift. Now, we are entering yet again a new era as we see technology once again propel us into a new radical shift w…

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Retirement at Risk: New Ideas for an Uncertain Future 29:36

4M ago29:36

29:36

In the middle of the Great Depression, President Franklin Roosevelt spearheaded the creation of Social Security, forever changing the US retirement system and how Americans think about long-term savings. Only a few pensions existed at the time, and Social Security was the first government-backed program to provide for the basic welfare of all senio…

1
Retirement at Risk: New Ideas for an Uncertain Future 29:36

4M ago29:36

29:36

In the middle of the Great Depression, President Franklin Roosevelt spearheaded the creation of Social Security, forever changing the US retirement system and how Americans think about long-term savings. Only a few pensions existed at the time, and Social Security was the first government-backed program to provide for the basic welfare of all senio…

1
From Traditional to Predictive: Navigating Marketing’s AI Transformation with Asavari Moon 54:11

4M ago54:11

54:11

We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but t…

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Paving the Way: Strategies for Integrating AI into Marketing with Christopher S. Penn 1:00:24

4M ago1:00:24

1:00:24

Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understa…

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#120—Matt Beane: Mastering the Learning Gap: Skill Building in an AI-Augmented World 35:37

4M ago35:37

35:37

Matt Beane, is an Assistant Professor in the Technology Management Program at the University of California, Santa Barbara. He has conducted extensive field research with robots and AI seeks to uncover systematic positive exceptions that we can use in the workforce. His award-winning research has been published in top management journals such as Adm…

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The Unexpected Role of the Strategy Office 39:59

4M ago39:59

39:59

How Southern Glazer's Office of Strategic Management Built an Enduring Strategic Advantage Southern Glazer's Wine & Spirits is the largest wine and spirits distributor in the United States, serving over 240,000 customers across 44 states and the District of Columbia. It is also one of the largest family-owned business in the US. Their strategy offi…

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Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions with Katie Richman 56:35

4M ago56:35

56:35

Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams search…

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Bandit Dads: The Good, The Bad, and the Pop Culture Dad (an Out Think the Classics Minisode) 32:44

4M ago32:44

32:44

"The role models, we just didn't have a whole lot....I wanted to be present." I'm lucky; I have a dads' group. I have a group of dads that I've been with for sixteen years. We started when the kids were 19 months old, and we went through fatherhood together, and we continue to do that....which means I have a group of guys to help mentor me through.…

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AI in Action: Today’s Biggest Trends in Marketing Innovation with David Berkowitz 39:30

4M ago39:30

39:30

Are you wondering how the latest tech in AI is shaking up marketing? It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up. What specific AI tools are marketers using right now? How exactly are the…

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