Harnessing Voice AI: Building Authentic Customer Connections

AI in Marketing: Unpacked

Are you looking to deepen relationships with your customers in an innovative way?

With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging.

Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She’ll also discuss the efficiencies AI brings to marketing, allowing brands to focus more on meaningful engagement.

AI in Marketing: Unpacked host Mike Allton asked Susan Westwater about:

✨ Authentic Customer Connections with Voice AI: Learn how voice AI can create personal and engaging interactions that deepen customer relationships.

✨ Strategic Implementation of Voice AI: Discover practical steps and best practices for integrating voice AI into your marketing strategies effectively.

✨ Efficiency and Focus with AI: Understand how leveraging AI for routine tasks can free up resources to focus on high-impact, meaningful customer engagements.

Learn more about Susan Westwater

• Connect with Susan Westwater on LinkedIn
• Connect with Susan Westwater on X

Resources & Brands mentioned in this episode

• Pragmatic Digital, LLC
• AI Consumer Index
• NLP - Neuro-Linguistic Programming
• Wally Brill
• Scot Westwater
• Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
• Paul Roetzer
• Mike Kaput
• Marketing AI Institute
• Colleen Fahey
• Larry Minsky
• Roger Kibbe
• Charles Spence
• Steve Keller
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-voice-ai-building-authentic-customer-connections/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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