सर्वश्रेष्ठ Blair Enns पॉडकास्टस (2024)

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200th Episode Special 30:21

12h ago30:21

30:21

Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like to try with the podcast in the future.द्वारा David C. Baker and Blair Enns

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How to Master Strategic Automation, with Clate Mask 46:20

17h ago46:20

46:20

In this episode of Sell with Authority, we tackle one of the biggest challenges agency owners face — the constant cycle of feast and famine in business development. If you’ve been in the game for a while, you know exactly what I mean. One minute, you’ve landed several new clients, and everything’s humming along. The team is busy, cash flow looks gr…

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Nurture Leads to Sell More of What You Do, with Erik Jensen 41:15

8d ago41:15

41:15

Before I tell you about today’s expert on this episode of Sell With Authority, here’s an update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th and 7th. We’d love for you to join us as our free guest if you haven’t RSVP’d yet! During these Zoom sessions, we’ll break down Predictive’s top strategies for helping agencie…

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How Account Managers Deliver Strategy 23:46

15d ago23:46

23:46

David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers. LINKS "Account Managers and Strategy" by David C. Baker at punctuation.comद्वारा David C. Baker and Blair Enns

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How to Nurture Leads with Excellence, with Hannah Roth 40:47

15d ago40:47

40:47

Before I tell you about today’s episode of Sell With Authority, I want to share a quick update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th & 7th, on Zoom. We’d love for you to join us as our free guest if you haven’t already RSVP’d! During these sessions, we slice apart Predictive’s best strategies for helping age…

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The Catalyst Champion with Esther Weinberg 1:04:07

19d ago1:04:07

1:04:07

Join Esther and Tim for the DDD Catalyst Think Tank at DDD Milan this October. https://ddd.live/programs/catalyst-think-tank Esther Weinberg is a business growth accelerator that equips executives in high-growth media and technology industries to create game-changing breakthroughs, increase profitability in declining markets and create successful …

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How to Build a Content Blueprint, with Lisa Evano 31:09

22d ago31:09

31:09

This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table. But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy a…

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How to Avoid Commodifying Your Offering 29:47

28d ago29:47

29:47

Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing. LINKS "Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com "Phase Your Client Engagements" 2Bobs episode…

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Strategic Inspiration for Innovation and Vision, with Lori Jones 51:03

29d ago51:03

51:03

For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist. We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, a…

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How to Nurture Leads with Excellence, with Stephen Woessner 37:15

1M ago37:15

37:15

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

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Are Email Newsletter Even Viable Anymore? 29:37

1M ago29:37

29:37

Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page) “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove I…

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How to Price Creatively, with Blair Enns 41:24

1M ago41:24

41:24

For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest bo…

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AI & Future of Accounting - Interview from Hannah Smolenski CPA 37:26

1M ago37:26

37:26

Check out Hannah's amazing YouTube Channel: https://youtu.be/sbXbhSATArs Check out REFRAME 2024: https://www.reframe2024.com/

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SWA ConduitDigitalFiresideChatwithHannahRothandErikJensen V02 42:27

2M ago42:27

42:27

For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…

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How to Make Horizontal Positioning Work 23:25

2M ago23:25

23:25

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links “Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.comद्वारा David C. Baker and Blair Enns

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No Friction Lead Generation, with Stephen Woessner 45:59

2M ago45:59

45:59

Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…

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Resilience in Chaotic Times with Blair Enns and David C. Baker 36:13

2M ago36:13

36:13

This is a recording from RevThink's The Weekly Briefing from August 7th, 2024. This discussion was followed by a Q&A which you can watch here: https://community.revthink.com/c/the-weekly-briefing/resilience-in-chaotic-times-strategies-for-economic-shifts-d3d6ea28-b832-4e00-bf7b-e0aa74fd52d6 Blair Enns is on a mission to change the way creative serv…

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Debrief and takeaways from the July Intensive, with Stephen Woessner 47:01

2M ago47:01

47:01

Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…

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Are You Fishing in the Right Pond? 32:10

2M ago32:10

32:10

Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong. LINKS "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com…

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How to Use Strategic Lenses for Niching Down, with Hannah Roth 49:30

2M ago49:30

49:30

I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…

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How to select the right CRM for your agency, with Erik Jensen 43:53

3M ago43:53

43:53

This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…

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Leading in a Chaotic World 28:51

3M ago28:51

28:51

David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these. LINKS “Leading in a Chaotic World” article by David C. Baker on Punctuation.comद्वारा 2Bobs - with David C. Baker and Blair Enns

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How to Design Your Digital Marketing Success Plan, with Corey Morris 37:46

3M ago37:46

37:46

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…

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The Sales Crucible and How to Build One, with Stephen Woessner 42:21

3M ago42:21

42:21

For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…

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Purpose-Driven Production with Alana Tompson 49:20

3M ago49:20

49:20

Alana Tompson is a Melbourne cinematographer and the creative director of Said & Done Media. She also hosts a podcast called Said & Undone which interviews creatives about what could be done – and is being done – to increase the diversity of the film, TV, media and advertising industries to make them a more inclusive place. With her career commenci…

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Creating a Premium Pricing Culture 31:05

3M ago31:05

31:05

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links “Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com “Have we Hit Peak Strategy?” “Be the Client You Want to See in the World”…

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Skeptical thought leadership will work for you?, with Stephen Woessner 39:17

3M ago39:17

39:17

For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predicti…

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How to Grow Your Agency Through Community and Collaboration, with Jay Owen 37:00

4M ago37:00

37:00

I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by fo…

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With Jasmine DiLucci (Tax Attorney): Fighting Bad Tax Advice 53:13

4M ago53:13

53:13

Follow Jasmine: youtube.com/@taxleverage instagram.com/taxleveragejd taxleverage.com

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Building a Scalable Sales Strategy 26:48

4M ago26:48

26:48

David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likelihood for a successful exit when that time comes. Links 2Bobs episode: “The Rungs You Can Reach on the Ladder of Lead Generation” NY Times article: “How …

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Email Writing Workshop, with Stephen Woessner 50:03

4M ago50:03

50:03

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
How QBO Developers should think w/ Anita Koimur (COO LiveFlow) 53:39

4M ago53:39

53:39

LiveFlow is one of the hottest QBO apps out there, I pick Anita's brain about the pricing of the app, how they think about user feedback & development, and how AI will shape 3rd party reporting apps for QBO Check out www.liveflow.io

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REFRAME 2024: Money Conversations w/ Carlos Garcia Jr. & Carolyn Strauss 48:21

4M ago48:21

48:21

Episode 5 of this 8-part webinar/podcast series is the official companion to the ⁠⁠REFRAME2024.com⁠⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients…

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How to close sales without closing, with Stephen Woessner 47:39

4M ago47:39

47:39

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

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Randy Crabtree (R&D Credits, Cost Segregation, and Conferences) 46:41

4M ago46:41

46:41

Come to Bridging the Gap: https://www.btgconference.com/ Tr-Merit (Randy's Firm): https://tri-merit.com/

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Have We Hit Peak Strategy? 24:01

4M ago24:01

24:01

Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more “strategic.” Both he and David see these agencies losing more and more work to competitors moving to off-shore teams and AI centered services. Links Blair’s “What Is Strategy?” episode of the Ditching Hourly podcast wi…

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How to Design Your HERO Offer, with Jane Pfeiffer 36:54

4M ago36:54

36:54

For this episode of Sell With Authority, I am thrilled to welcome back Jane Pfeiffer, the brilliant Founder and President of Fieldtrip, for an encore interview. Jane and her team have developed a new service offering that’s a game-changer for clients and prospects in their niche. We discuss how to design a service offering that is limited in scope,…

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How to Escape Founder-Led Sales, with Corey Quinn 44:28

4M ago44:28

44:28

For this episode of Sell With Authority, I invited Corey Quinn, who has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive, to come back for an encore. In episode 86 of the podcast, Corey and I went on a bit of a mining expedition where we unearthed a ton of golden nuggets around how to narrow down y…

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What Tech Bros Get Right...and Wrong 21:21

5M ago21:21

21:21

David definitely doesn’t want anyone to be like tech bros, but he has recognized a few things creative agencies might be able to learn from them.द्वारा 2Bobs - with David C. Baker and Blair Enns

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How to Get Your Money, with Sharon Toerek 45:20

5M ago45:20

45:20

I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her fourth time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual pr…

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Creative Department with Kevin Robinson 45:58

5M ago45:58

45:58

Kevin Robinson is an award-winning design leader with decades of experience as a director, entrepreneur, executive creative director, strategist, and advisor. Throughout his professional career, Robinson founded and led Juniper Jones, a multidisciplinary studio, and most recently, Creative Dept., a new platform whose mission is to provide access to…

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Strategic Moves for Agency Profit, with Marcel Petitpas 47:34

5M ago47:34

47:34

This episode of Sell With Authority is one I have been eagerly anticipating! I’m excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making. When Marcel Petitpas, the Co-Founder and CEO of Parakeeto, joined us for Episode 95, the insights he shared were just the tip of the iceberg. That’…

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REFRAME 2024: Using Story to Sell with Jay Owen 57:47

5M ago57:47

57:47

Episode 4 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients C…

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Turning Your Delivery Team Into a Sales Team 30:29

5M ago30:29

30:29

Blair has five steps creative agency leaders can take to turn their account managers, project managers, developers, engineers, and advisors into a source of instant scale to their sales efforts. LINKS “Turning Your Delivery Team Into a Sales Team” article by Blair on WinWithoutPitching.comद्वारा 2Bobs - with David C. Baker and Blair Enns

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How to Find the Right Strategic Partnership for Your Agency, with Tim Burke 35:57

5M ago35:57

35:57

In this episode of Sell With Authority, Hannah Roth and I welcome Tim Burke, CEO of Conduit Digital Marketing. We focus our discussion on strengthening your agency through strategic partnerships — and the effective use of white-label solutions. Tim shares his brilliant perspective on the power of choosing the right strategic partners, optimizing pr…

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How to Reach Your Agency’s Next Level of Growth, with Stephen Woessner 58:39

5M ago58:39

58:39

For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. We’re diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podcast. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. First off — Drew…

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REFRAME 2024: Win Without Pitching for Accountants with Blair Enns 1:02:41

6M ago1:02:41

1:02:41

Episode 3 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 Topics that will be covered in this series: Communications strategy with clients Communicating your value to command price, standards, and expectations Negotiating terms, pricing, scope, with new and existing clien…

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Advising Clients Ethically 24:15

6M ago24:15

24:15

Whether you call yourself an advisor or consultant (or not), David has seven core ethical principles that should govern advisory work. LINKS "Advising Clients Ethically" article on Punctuation.comद्वारा 2Bobs - with David C. Baker and Blair Enns

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How to get it all done, with Stephen Woessner 47:27

6M ago47:27

47:27

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

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How to Stand Out as an Easy Yes, with Robin & Steve Boehler 49:24

6M ago49:24

49:24

If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how you can make your agency an easy yes for your right-fit clients and prospects. Two mentors who have been instrumental in our learning around this topic over the last decade are my very special guest experts on this episode of Sell With…

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Blair Enns पॉडकास्टस

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