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Melly Watches

Kelsi Davis

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Melly and Kelsi share their love of film and each other. Mel watches movies from Kelsi's childhood and together they break down the film and go on countless tangents along the way.
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Geist

Danielle Matar & Beau Jensen

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Geist invites you to the world beyond the veil. Join us in darkness as we bring you real stories told by people that have had firsthand encounters with the paranormal, strange and unexplainable. Sleep tight.
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As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to ge ...
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Namaste with Katie J is a personal archive of Katie's work as an entrepreneur, healer, creator, and guide. Inside you'll hear the behind the scenes of her life, struggles, triumphs, and lessons along the way.
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Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans. When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of Zi…
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Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing. This early experience set the stage for Lucy's future as a digital skills advocate and community builder. Today, she …
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SEASON 4 PREMIERE. Join us in our as we revisit the Blumberg's home, where the family has settled but the sprits have not. Written and directed by Danielle Matar Original Music and FX by Beau Jensen Mixing and sound by Adam Esker Geist Logo by Jake Carruthers Story submissions hello.geist.podcast@gmail.com Follow us on TicTok @geistpodcast Follow u…
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Clients are everywhere, but so is the competition. This is the reality for real estate agents in a crowded market. But what if you could become the go-to expert in your community — the agent everyone remembers when it's time to buy or sell their home? For over a decade, Stephanie Alfonso has helped real estate agents transform their marketing strat…
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What if you could transform the fear of rejection into a catalyst for growth in your business? Graphic designer Liz Mosley did just that. After realizing that playing it safe was holding her back from exciting opportunities, Liz embarked on a journey to reframe rejection as a stepping stone to success. Liz has been helping small businesses and crea…
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Small business owners often juggle countless tasks, leaving marketing on the back burner. But what if there was a way to streamline marketing efforts and boost confidence? Enter Constant Contact's latest innovation: the AI-powered Campaign Builder. This tool promises to revolutionize how small businesses approach marketing, addressing the challenge…
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Building a successful business takes grit, determination, and a commitment to your vision. For Maria Miranda, founder and creative director of Miranda Creative, that journey began in 1988 with a simple yet powerful belief: work should be about respect, creativity, and client value. In this episode of the Be a Marketer podcast, Maria and host Dave C…
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Want to grow your community and attract more subscribers on social media or LinkedIn?💡 In episode 68 of the Be a Marketer podcast, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, share their insights on how storytelling can help you capture your audience's attention. T…
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Your next great marketing idea could come from an unexpected place — possibly from a totally unrelated industry. That’s a powerful lesson Jonny Etherington, Vice President of Marketing and Communications at Care Advantage, has learned over the course of his career so far. It’s a mindset he’s applied in his role at Care Advantage, a trusted provider…
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Wondering how to keep your marketing content fresh without constantly exhausting your brain for new ideas?💡 In episode 66 of the Be a Marketer podcast, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, explore how AI can help you create fresh content for recurring emails…
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It doesn’t get more authentic than the great outdoors. Matthew Polstein and Tallie Martin of the New England Outdoor Center (NEOC) like to preserve that authenticity in their marketing. Matthew founded NEOC over 40 years ago, offering guests in scenic Maine rafting and snowmobiling, plus lodging and an event center with scenic views of Mount Katahd…
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Looking for ways to increase personalization and segmentation for your organization? In episode 64, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it. Kelsi also provides a long-awaited update on her ducks! Tune in to hear more about: How personalizat…
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KiDsGyM USA focuses on gymnastics, but kids take away so much more than how to tumble. Even if students don’t go on to compete in gymnastics, it teaches them the fundamentals of any sport, and they gain confidence and self-esteem along the way, Since 2004, KiDsGyM USA has been giving youth an inexpensive way to build skills necessary for school and…
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This episode is a little different! Kelsi Carter, the team’s brand production coordinator, puts our very own Dave Charest, director of small business success at Constant Contact, in the hot seat for a change! Tune in to hear Dave share his unique journey, from his experiences with theater (and a short-lived but not forgotten time as a bass player) …
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How can you amplify your marketing plan? Start by looking at what’s worked in the past. Rich Cruz consults for Greater Chicago Consulting, Inc., a prominent management consulting firm in the Midwest. He helps his clients improve their performance by conducting job analysis, training, and development. “It's a people-first approach. Get to know the p…
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Marketing is the machine that never stops running, even for a seasonal business. Mark Chinsky, co-owner of Enjou Chocolat in Morristown, New Jersey, experiences drastic seasonal fluctuations that revolve around holidays. During the quieter seasons, Mark focuses on making technology work for him. His prior experience in the direct mail industry show…
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Are you part of a nonprofit and want to use SMS but aren’t sure how or even if it would be beneficial for your organization? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it. Listen in to hear how to: Maximize Event Attendance: Learn…
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Libraries are often the heartbeat of the communities they serve — and Parsippany Public Library in New Jersey is no exception, offering much more than just reading materials. Head of Information Services Nicholas Jackson has been using Constant Contact for several years, both to distribute the library’s newsletter and to text workshop registrants. …
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Do you want to know when someone signs up for your email list? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it. This week on the Be A Marketer podcast, learn how to be notified when someone subscribes to your email list so you can k…
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Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advert…
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Corinne has moved many times over the years, but was never able to land in a home without a ghost. Written and directed by Danielle Matar Original Music and FX by Beau Jensen Mixing and sound by Adam Esker Geist Logo by Jake Carruthers Story submissions hello.geist.podcast@gmail.com Follow us on TicTok @geistpodcast Follow us on Instagram @geist_po…
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Thinking about importing purchased contacts into your Constant Contact account? In this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, discuss why you should avoid importing purchased contacts into your account and how to grow your email list organically. Lis…
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Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers. "You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order t…
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Wondering how ‌nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing. Listen in to hear…
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For Corissa Saint Laurent, building relationships, understanding your audience, and leveraging email marketing are key ingredients for success. And when it comes to growing along with your business, it’s all about focusing on activities that align with your skills and passions while delegating tasks that fall outside your expertise. "The goal shoul…
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Renee walks us through the strange experiences in her life and her journey of searching for answers with in. Written and directed by Danielle Matar Original Music and FX by Beau Jensen Mixing and sound by Adam Esker Geist Logo by Jake Carruthers Story submissions hello.geist.podcast@gmail.com Follow us on TicTok @geistpodcast follow us on Instagram…
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Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market m…
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Wondering how many follow-ups you should send after an initial email outreach? What about the timeframe in which to do so? 🎧 Listen to our latest podcast episode where Dave Charest, director of small business success at Constant Contact, shares his insights on email follow-ups and provides a suggested timeline. Key Takeaways: Multiple follow-ups af…
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When Aisha James set out to create an event celebrating Black-owned businesses in St. Louis, she didn’t think she’d end up running the largest Black-owned food festival in the Midwest. Even while spending her days working as an Operations Manager in the banking industry, Aisha finds time to fuel her passion: bringing together St. Louis’s Black comm…
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Wondering how to review marketing tools and approaches, boost productivity, and execute effective marketing strategies for your organization? In this episode, Dave Charest, director of small business success at Constant Contact, dives into the secrets of reviewing, planning, and executing your marketing strategies. And discover how to leverage tech…
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Dave Delaney, a keynote speaker, author, and business owner, shares his journey of discovering his ADHD diagnosis as an adult and how it's impacted his entrepreneurial journey and strategies. Dave discusses the challenges he faced in 2020, his coping strategies, the importance of self-understanding, and his new podcast, "ADHD Wise Squirrels." He al…
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Tik Toker and You Tuber Kelsi Davies shares her experiences as psychic medium, overcoming challenges, haunted dolls and her paranormal life. Written and Edited by: Danielle Matar Original Music and FX by: Beau Jensen Mixing and sound by: Adam Esker Geist Logo by:Jake Carruthers Check out Kelsi's You tube channel : https://www.youtube.com/@kelsiidav…
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Gail Bernardo, owner of Invisilace Hair Spa, emphasizes the value of patience and persistence in business growth, as well as the power of combining online marketing with personal, face-to-face interactions. Gail also believes in the power of consistent customer contact. In her experience, even if a potential client doesn't require her services imme…
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If you ask Brad Sundberg, storytelling is an effective marketing strategy that allows you to build trust. Brad shares his experience of using personal storytelling to promote events based on his time in the studio with Michael Jackson. He believes that sharing stories, especially about personal experiences, helps to establish connections with custo…
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Wondering how to get faculty to attend your webinars? In this episode, Dave Charest provides detailed strategies on audience understanding, creating engaging content, effective promotion, and collecting feedback. Listen in to hear how to: Understand your audience's interests and challenges through pre-work and surveys. Create engaging content that …
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Jay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well. “Just get it out there,” he says. “Iterate and keep going. Consi…
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In our second segment of Tales Form The Tours, guest host Jim Dean guides us through spooky stories from the tour of The Ottawa Jail. Written and directed by Danielle Matar Original Music and FX by Beau Jensen Mixing and sound by Adam Esker Geist Logo by Jake Carruthers Special thanks to Jim Dean and the Tour guides of The Haunted Walk To book tour…
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In this episode of the "Be a Marketer" podcast, Dave Charest discusses the benefits of using sign-up landing pages and provides tips on how to effectively promote them in person, in print, and online. Sign-up landing pages are standalone web pages that offer a simple way to collect contact information and grow an email list. Sign-up landing pages c…
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2024 is one of those special years that gives us an extra day—and this Leap Day, Todd Shimkus and Maggie Fronk want you to do something kind for someone else. Todd, the president of the Saratoga County Chamber of Commerce, started Leap of Kindness Day in 2016 to support local impact-sector organizations. The premise is simple: Use February 29 to do…
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Moving into your first home is a warm and special occasion for a family. But what if you have to share it with the people that lived there before.. and they are dead. Sarah and Heather Taylor Co host Braaains podcast These two sisters share stories of their haunted family home and their haunted family. Written and directed by Danielle Matar Origina…
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We are Joined by World-renowned mentalist Mysterion who takes us through his closet of curiosities filled with oddities from around the globe. Many are strange, but some also act strange. Written and directed by Danielle Matar Original Music and FX by Beau Jensen Mixing and Sound by Adam Esker Geist Logo by Jake Carruthers Check out Mysterion on YO…
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When Julianna Curtis made the tough call to shut down her yoga and fitness studio in March 2020, she took a day to feel sorry for herself — then she sat down and figured out how to pivot. Julianna is no stranger to adversity in business. A year after opening The Energy Barre, she ended up in court facing a lawsuit about noise complaints from a neig…
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“We’re all just trying to get through this life together,” says Al Yeck. “So let’s help each other.” As the Executive Director of the Veterans Healing Farm in Hendersonville, North Carolina, Al leads an organization devoted to enhancing the mental, emotional, and physical well-being of U.S. veterans and their families. A former Marine — and a forme…
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From an 800-square-foot store to 12,000 square feet of retail and warehouse space in just three years, Lady Black Tie is the picture of small business success. Owner and founder Marissa Tilley started Lady Black Tie as a brick-and-mortar store after leaving an unfulfilling corporate job. “It came down to the idea of wanting to have fun every day,” …
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Welcome to All Hallows Eve. Join us as Jose and Sam of Calaveria podcast tell us tales of their spooky childhood that are not for the faint of heart. Written and directed by Danielle Matar Original Music and FX by Beau Jensen Mixing and Mastering by Adam Esker Geist Logo by Jake Carruthers Special thanks to Jose and Sam for sharing their story. Che…
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Your email’s journey to the customer’s inbox isn’t magic — it’s intentional. Constant Contact has email deliverability experts working behind the scenes to keep your special message out of the dreaded spam folder. But in addition to our technical crew, you, as the sender, can make certain shifts to increase your email’s deliverability. Constant Con…
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Ed Doherty has achieved something most marketers could only dream of: a 72-78% open rate on his Constant Contact newsletters. His secret? Authenticity. Ed launched his consulting business, Ambrose Landen, after being furloughed at the pandemic's start. He also launched a newsletter, Wednesday Weblogs, which he sends every Wednesday at 4:30 a.m. At …
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In our Friday the 13th episode, guest host Jim Dean guides us through Tales of The Tours, spooky stories from the tour guides of The Haunted Walks. Written and directed by Danielle Matar Original Music and FX by Beau Jensen Mixing and sound by Adam Esker Geist Logo by Jake Carruthers Special thanks to Jim Dean and the Tour guides of The Haunted Wal…
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It can be easy for marketers to forget that real people are on the other side of every interaction. But Brian Solis, Head of Global Innovation at ServiceNow, aims to bring humanity back into marketing. Technology takes humanity out of the equation, he says. As a result, marketers focus too much on metrics like clicks and open rates instead of tryin…
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Artificial intelligence might seem like complex technology that’s best suited for large businesses. But Robert Mitchell disagrees — he thinks small businesses have the most to gain from AI. Robert is the Chief AI Officer at WSI World, a digital marketing agency network that equips small agencies with the tools to grow and thrive, including AI. He h…
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