Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
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Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Spo ...
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The Will to Die is the story of murder in a small town, the lies that covered it up, and an unbelievable conspiracy that brought one man to his knees. This is a preview podcast version of the full-length book. Buy The Will to Die now at your favorite bookstore.
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Join James Reynolds and leading web traffic experts and learn how to get more website visitors and grow a profitable audience online. On each show James Reynolds grills his expert guests and gets them to reveal their very best traffic getting secrets. Topics covered on this hard hitting internet marketing show include; Twitter (Scott Stratten), Google Plus (Chris Brogan), Podcasting (Pat Flynn and John Lee Dumas), Content Marketing (Joe Pulizzi), Rand Fishkin (SEO) You Tube video marketing ( ...
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Scott Monty connects the stories and experiences of modern leaders with lessons of the past that we know to be beautiful, useful or true. www.timelesstimely.com
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The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.
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Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that w ...
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Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
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In the realm of true crime, every crime scene tells a story. Every story has its truths. These are the stories from behind badges and prison bars that separate fact from fiction.
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Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.
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WP Elevation WordPress Business Podcast
WordPress business specialist Troy Dean featuring Seth Godin, Michael Gerber, Guy Kawasaki, Joe Pulizzi, Andrew Warner, James Schramko, Brian Clark, Ed Dale, Dan Norris and many more.
The WP Elevation podcast is the premier WordPress business podcast. We bring you interviews with successful entrepreneurs in the WordPress industry to help you build a successful WordPress business.
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Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING? The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, ...
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A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.
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Welcome to Marketing People, the podcast where we talk to marketing people about how they market to people. Marketing People is hosted and produced by James Richter.
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The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn m ...
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Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.
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The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports websites for $25 million. New Episodes Every Two Weeks
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**RETURNING NOVEMBER 9, 2021** How the secret mistakes behind marketing and sales professionals drove their future success. Every week, we'll listen to never-before-heard stories from the biggest names in marketing and sales, exclusively discussing their biggest mistakes, why they happened, and then how they managed to achieve greatness anyway. Everyone makes mistakes -- but it's the most successful of us who learn from them... and the bravest ones who come onto the Professional Confessional ...
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Find your purpose and unleash the awesomeness within you! Big Wig Nation is the show for wantrepreneurs, entrepreneurs and small business owners looking for inspiration, ideas and actionable advice you could immediately put to work in your life AND your business. Learn from the people who have done what you're trying to do as each POWER PACKED episode delivers a TON of inspiration, ideas and strategies for you to take action on starting today! If you are ready to 10X your life, look no further.
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Tune into PlatformFM for simple but powerful media and marketing tips to launch and grow your online platform. Authors, entrepreneurs, influencers, coaches and consultants all benefit from creating an online platform that establishes authority with a specific audience BEFORE they monetize. Each week, PlatformFM features digital media experts and entrepreneurs that have walked the walk and have overcome challenges that led to amazing and high revenue platforms. PlatformFM is hosted by media e ...
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2025 Content Marketing Trends [Special Episode] (451)
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The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get r…
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#188: Joe Pulizzi (Tilt Publishing & Content Entrepreneur Expo) — Content Marketing, Community, and Cleveland
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Joe Pulizzi is a serial entrepreneur and deeply passionate about all things content marketing and entrepreneurship — he is the bestselling author of seven books including Content Inc., selling over 500,000 copies worldwide with his work featured New York Times, Insider, Entrepreneur, and other notable publications he hosts multiple podcasts and wri…
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There are certain instances in life when we take our responsibilities so seriously that we swear an oath. Where did this tradition come from? Who do we owe it to? And why are oaths necessary, anyway? It comes down to accountability. You can find Timeless Leadership wherever you get podcasts. Links * Duty Bound (Timeless & Timely) * Scott’s speaking…
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Using Habits to Stop Creative Resistance (469)
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Resistance is all around us, stopping us from creating great things. But one thing can stop the resistance. It's called habit...and creating habits is actually easier than you think. Let's find out more in this episode. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or …
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696: How product, brand marketing, and content marketing work together
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Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated m…
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#189: Chas D. Withers (Dix & Eaton) — Running Towards the Fire
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Chas Withers, chairman and CEO of Dix & Eaton, the storied Cleveland integrated communications firm, known for its specialization in marketing communications, Crisis management, and investor relations, which has partnered with its clients to drive impact and results in their public relations since 1952. While Chas has led the firm as CEO since 2015…
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258. From marketing the first Apple Mac with Steve Jobs — to AI in business
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In this episode, Guy explores the critical importance of a growth mindset, shares personal anecdotes, and offers invaluable advice on finding mentors and making impactful presentations with his 10-20-30 rule. He delves into the wisdom of impermanence, the future of AI, and critiques Apple's ventures into artificial intelligence, likening AI to a di…
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695: What is scorecard marketing and how does it work?
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The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com
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694: Solving problems in broken businesses
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How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/
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TikTok Is Killing Our Kids [and they know it] (468)
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If you’ve been following my updates, you know how I feel about TikTok. What we feared was true is actually true. TikTok is significantly harming us and our children. And they knew about it the whole time. In this episode we go indepth as to what TikTok knew and when, and what TikTok actually does to those addicted to the application. Here's the NPR…
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BONUS: How to book your appearance on The Business Storytelling Podcast
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Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/
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The Huge Opportunity to Build Trust with Media (450)
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The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's …
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693: How to use AI for brand visibility
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AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com…
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257. 11 Business Tips from 128 Successful Entrepreneurs
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In this episode, you'll learn 11 powerful tips shared by top entrepreneurs that can grow your business to success. Learn the significance of narrowing your target audience, simplifying your strategy, embracing fear, and maintaining consistency. Learn how to execute big ideas in small steps, foster genuine relationships, and adapt smartly. Plus, har…
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Sextortion Is Why Social Media Scares Me For The Safety Of Our Children
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We used to fear sexual predators stalking our neighborhoods, ready to snatch our children off the streets. We called it “Stranger Danger”. But “Stranger Danger” has moved online with Sextortion schemes on the social media platforms and gaming apps our children use daily. Organized crime rings now prowl the internet, tricking teenagers into sharing …
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Episode 84: Making the Presidency with Lindsay Chervinsky
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The second in command in any job gets neither the attention nor the respect that the chief does. By virtue of their timing, the founders and those who came first tend to command the spotlight. And yet, those who follow them do more than continue a legacy; they need to forge their own path and determine how to create something sustainable. Lindsay M…
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The Road Less Traveled [it takes less than you think] (467)
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Unfortunately, most content creators don't make it as content entrepreneurs. Sometimes it takes a different perspective and a minute to look around. And...it takes less than you think to follow the road less traveled. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get…
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After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http:/…
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Humans No Longer Needed for Audio? (449)
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Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someon…
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691: Why you can't overlook accessibility in your marketing
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Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility ro…
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#187: Aaron Hoffman & John Zinno (DeliverThat) — The Future of Catering Delivery
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Aaron Hoffman and John Zinno — co-founders of DeliverThat, based in Canton Ohio. Friends for life, the two of them started this business out of Ohio University in 2016 off the bat of a viral tweet and have since proceeded to revolutionize catering delivery with over $300 million dollars of catering delivery under their belt, a network of over 25,00…
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256. How to sell without selling: Strategies YOU need to know from a 7-Figure Entrepreneur
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Are you approaching sales conversations the wrong way? In this video, Chris Do, founder of The Futur and one of the top sales experts, reveals how to close deals without selling. Discover the exact mindset shift that turns a typical sales pitch into a genuine conversation, the key to building confidence in your sales calls, and why focusing on serv…
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Humans live for stories. Our entire lives, we're surrounded by stories. And they can be immensely powerful at communicating ideas and inspiring those around us. In this episode, I’ve got a story that may move you in some way. You can find Timeless Leadership wherever you get podcasts. Links * Episode 82: Story Time with Neal Foard * Scott’s speakin…
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Getting Away with Murder: Learning from Dateline and Other True Crime Shows
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Mike Cox’s name is synonymous with Texas crime reporting. Cox spent decades covering grisly crimes, working as a police beat reporter and later as the Chief of Media Relations for the Texas Department of Public Safety and authoring books about the Texas Rangers. His latest book, Getting Away with Murder: Learning from Dateline and Other True Crime …
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You Need More No In Your Strategy (466)
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I’m sure you are creating and distributing content everywhere. But is that the right move? Maybe your strategy should be more about no, than yes. In this episode we dive into the research to see what is really working in content creation and audience building. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc epi…
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Your Content Marketing Questions Are Answered [Special Episode] (448)
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A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content c…
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#186: Andrew Rising (Encore Venture Labs) — Bridging Cleveland's Industrial Heritage To Its Industrial Future
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Andrew Rising, CEO of Encore Venture Labs. As someone who believes deeply in the opportunity for Cleveland’s future, I find Andrew’s journey to be an inspiring and optimisitc one… …Deeply rooted in the heart of Cleveland’s west side where he grew up before embarking on a decade-long adventure in the Bay Area—a place where innovation and venture cap…
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BONUS: Is your marketing saying things that can't be unheard?
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Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3
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255. How to grow your Youtube channel to 2.5m subscribers with Chris Do
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Why do some YouTube channels explode while others flounder? In this insightful episode, Ash Roy interviews Chris Doe, founder of 'The Future,' who reveals how he transformed his channel to over 2.6 million subscribers. Chris emphasizes genuine teaching over pitching, preparation, and continuous improvement as key strategies. Anecdotes about his own…
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This is a free preview of a paid episode. To hear more, visit www.timelesstimely.com I had so much fun listening to Neal Foard in Episode 82. If you did too, then you’ll want to sign up to get the additional stories he told. If you’re already a member of the Ampersand Guild, our premium subscription tier, you’ll have instant access. If not, it’s ju…
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Episode 82: Storyfire with Neal Foard
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Telling stories is a form of love. As Neal Foard shared in this episode, “It helps when a leader is able to communicate to the people that work for them, that they care about them. This is the power of stories. I don’t have to literally say to you I care about you…because of the stories I choose to tell, I am the type of person that cares about the…
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Blood And Ink On The Police Beat Covering Serial Killer Henry Lee Lucas
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True Crime Reporter® presents a story that straddles the line between horror and history. Mike Cox, a veteran police beat reporter and former chief of media relations for the Texas Department of Public Safety, spent his life documenting murder cases and bringing clarity to chaos. From unraveling the disturbing confessions of serial killer Henry Lee…
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Have you taken the time to go back and think about why you started the thing you are doing now? If not, or at least you haven’t for a while, this episode might help. Maybe John Lennon can show us how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal news…
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