सर्वश्रेष्ठ Cannabis Marketing Association पॉडकास्टस (2024)

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Ep. 67: Innovating Together: CMA's Support for Cannabis Marketers 27:21

15d ago27:21

27:21

Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into n…

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Ep. 66: Bridging the Gap: How Companies Doing Good Connects Cannabis and Community 51:44

1M ago51:44

51:44

Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact. Learn more and connect with Courtney & CDG: https://www.linkedin.com/in/courtneymathis/ CDG: https://companiesdoin…

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Ep. 65: Consumer Experience and Brand Loyalty: Strategies for Success in an Oversaturated Market 49:12

1M ago49:12

49:12

Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: ht…

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Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI 50:42

2M ago50:42

50:42

Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.…

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Ep. 63: Mastering SEO and Brand Reputation in Cannabis 46:55

3M ago46:55

46:55

Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image. Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/…

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Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry 41:43

4M ago41:43

41:43

In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power…

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Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership 48:21

6M ago48:21

48:21

Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.द्वारा The Cannabis Marketing Association

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Ep. 60: Financial Strategies for Cannabis Entrepreneurs 52:34

6M ago52:34

52:34

Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.द्वारा The Cannabis Marketing Association

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Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices 44:17

7M ago44:17

44:17

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances…

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Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations 56:21

7M ago56:21

56:21

Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.…

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Ep. 57: Understanding Retail Media in Cannabis Marketing 49:18

8M ago49:18

49:18

Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.द्वारा The Cannabis Marketing Association

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Brian 'Box' Brown's Journey into the Cannabis Industry 56:23

8M ago56:23

56:23

In this enlightening episode of High on Tour, hosts Victor Pinho and April Black invite the New York Times bestselling author Brian Box Brown for a captivating discussion. Best known for his thought-provoking comic strip - Legalization Nation, Brown shares his journey from a mundane office job to becoming a successful professional cartoonist. Liste…

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Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap 47:55

8M ago47:55

47:55

Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecan…

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Ep. 55: Proactive Legal Planning for Cannabis Marketers 44:55

8M ago44:55

44:55

Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.द्वारा The Cannabis Marketing Association

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Stephen Morning Glory on the Art & Science of Hash Making 48:53

9M ago48:53

48:53

Join your spirited cannabis-guide, Victor Pinho, for another enlightening episode of 'High on Tour,' this time with the hash legend and cannabis luminary, Stephen Morning Glory. Popularly known as Steve the Hashishin, he unravels his immersive journey in the cannabis industry, his passion for hash-making, and the significant role it plays in this s…

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Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies 46:56

9M ago46:56

46:56

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing…

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Emerging opportunities in medicinal cannabis and psychedelics. Michael Winlo - Emyria Ltd & Fleta Solomon - Little Green Pharma 58:11

9M ago58:11

58:11

In this episode of the LSWA podcast, host Tracey Wilkinson interviews Fleta Solomon and Michael Winlo, two experts in the field of psychedelic-assisted therapy and medical cannabis. They discuss the potential of these treatments to revolutionise mental health care and provide a more holistic approach to patient care. The conversation begins with a …

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Pathway to market: the role of Clinical Trials. Natalie Barber - Chrysalis Advisory & Peter Richmond - CAHS 31:17

9M ago31:17

31:17

In this episode of the LSWA podcast, host Tracey Wilkinson sits down with Natalie Barber, the director of Clinical Operations at Chrysalis Advisory, and Professor Peter Richmond from the University of Western Australia. Natalie and Peter discuss their respective roles in the clinical trial space. Peter, a paediatrician, focuses on improving childre…

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Taking a lifesciences company global: what to expect from an investor perspective. Paul Anderson - Orthocell 35:24

10M ago35:24

35:24

In this episode of the Investor Meets Innovator Podcast, host Peter Birch sits down with Paul Anderson, the Managing Director of Orthocell. With over 25 years of experience in the medical space and a background in device development and regenerative medicine, Paul shares his insights on the life sciences industry and the journey of bringing innovat…

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Ep. 53: Identifying and Reaching the Ideal Customer Where They Are 54:44

11M ago54:44

54:44

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition.द्वारा The Cannabis Marketing Association

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Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know 54:22

11M ago54:22

54:22

Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.द्वारा The Cannabis Marketing Association

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Engaging with Academics and Tech Transfer Offices. Simon Handford - University TTO & Angela Fonceca - Academic 45:27

11M ago45:27

45:27

In this episode of LSWA Investor Meets Innovator, Host Tracey Wilkinson talks with Simon Handford and Angela Fonceca about the challenges and complexities of tech transfer offices and taking research to commercialisation. They discuss the challenges of taking an innovation from academia and industry, the slow pace of negotiations, issues with fundi…

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Engaging with founding inventors: the investor and inventor perspective. Ian Brown & Intan Oldakowska - Rex Ortho 27:06

11M ago27:06

27:06

In this episode of the Investor Meets Innovator Podcast, host Peter Birch is joined by Ian Brown, Executive Chairman, and Intan Oldakowska, Chief Scientific Officer, of Rex Ortho. They discuss the journey of Rex Ortho, a platform technology company focused on orthopaedic fixations, particularly in proximal femoral fractures. Intan shares the backgr…

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Ep. 51: State of Cannabis Marketing: Holiday Marketing 31:28

11M ago31:28

31:28

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.द्वारा The Cannabis Marketing Association

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Investing with Impact in the Life Sciences - Tenmile, Arjun Balaji 25:34

11M ago25:34

25:34

In this episode of the Investor Meets Innovator Podcast, host Peter Birch speaks with Arjun Balaji, an analyst with a clinical background at Tenmile, a venture capital firm in Perth, Western Australia. Arjun shares his background in medicine and his journey into the world of biotech startups before transitioning to investing. In this episode Arjun …

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Investing with Impact in the Life Sciences Dr Melissa McBurnie - Brandon Capital 29:14

11M ago29:14

29:14

In this episode of the Investor Meets Innovator Podcast, host Peter Birch sits down with Dr Melissa McBurnie, Partner and Head of Impact at Brandon Capital. You will hear about how Brandon Capital approaches investing with impact in the life sciences and get some insights into the processes that they use when making an investment in this space. You…

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Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing 52:18

1y ago52:18

52:18

Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing.द्वारा The Cannabis Marketing Association

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Ep. 49: Crafting Compelling Video Content 49:00

1y ago49:00

49:00

Lisa Buffo sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content.द्वारा The Cannabis Marketing Association

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Juliana Whitney - President, Cann Strategy 1:00:36

1y ago1:00:36

1:00:36

In this episode, we sit down with Juliana Whitney, President of Cann Strategy. We talk about her early days in the cannabis space, how she decided to hand her own shingle and start her own business consulting in the cannabis space, and ultimately what made her move that business across the country from Las Vegas to Florida.…

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Mike McDonald - President, Dablicator 50:39

1y ago50:39

50:39

In this episode, we welcome back Mike McDonald, President of Dablicator. If you don't know what the dablicator is, you're missing out. Sure there are plenty of dab tools and hot knives for when you want to traditionally dab concentrates. But what about those of us who like to roll hash holes, or just put oil on other things without getting all stic…

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Paul Weiss - CEO, Paper Planes 45:52

1y ago45:52

45:52

In this episode, we sit down with Paul Weiss, CEO of Paper Planes Extracts. The discussions include everything from the current financial state of the industry, what is happening specifically in the CA market, and how a perfect balance of corporate and culture can help a cannabis company strive in the current industry climate.…

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Darrin Potter - Director of Market Development, Terra Vera 55:24

1y ago55:24

55:24

In this episode, we sit down with Darrin Potter - Director of Market Development at Terra Vera & Vice President at Cultivation Structures and Equipment. We discuss how Darrin's deep history of cultivating cannabis in Florida, issues most cannabis cultivations are facing, what remediation issues are best.....and which ones are a little scary to thin…

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David Polley - Founder & CEO, Preferred Gardens 47:25

1y ago47:25

47:25

In this episode, we sit down with David Polley - Founder & CEO of Preferred Gardens out of Sacramento, CA. We visit David down at the Flowery cultivation facility and talk about his early life and how it ultimately led him to cannabis cultivation, building his business brick by brick, and his partnership with the Flowery to bring quality cannabis t…

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Willie McKenzie - CEO, Left Coast Holdings 1:03:27

1y ago1:03:27

1:03:27

In this episode, we sit down the WIllie McKenzie, Founder & CEO of Left Coast Holdings, a vertically integrated Cannabis company located in Michigan. We talk about everything from Willie's legacy background, how struggle with addiction, and how turning his life around led him to build a vertically integrated cannabis business in Michigan…

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Elevate Your Grind - Andrew Thut - CFO, 4Front Ventures 57:37

1y ago57:37

57:37

In this episode, Todd sits down with Andrew Thut, Chief Financial Officer of 4Front Ventures, s a publicly-traded, vertically integrated MSO in markets including California, Illinois, Massachusetts, Michigan, and Washington. They have built a strong reputation for their high standards and low-cost cultivation and production methodologies earned thr…

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Elevate Your Grind - Joe Lustberg - Managing Partner, UpWise Capital 51:52

1+ y ago51:52

51:52

In this episode, we sit down with Joe Lustberg, Managing Partner for UpWise Capital. UpWise isn't your traditional broker, they've created a massive network of lending partners to give you the best chances of being approved. Joe talks about the current state of the industry, and what they look for when doing a lending deal.…

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Karson Humiston - Founder & CEO, Vangst 56:59

1+ y ago56:59

56:59

In this episode, we welcome back friend of the show and Bills Mafia member Karson Humiston, Founder & CEO of Vangst. We talk about the current state of the cannabis industry, what led us here, what we think will happen throughout the remainder of the year, and if Josh Allen will lead the Buffalo Bills to the Super Bowl this year.…

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Live from The Flowery 1:12:51

1+ y ago1:12:51

1:12:51

This episode was filmed live from The Flowery's North Miami dispensary. We were invited to The Flowery's "Retail Reset" tour as they built out more room for some of the latest brand partnerships, including Sherbinskis, Doja, and Wizard Trees. We learn about how The Flowery approaches the Florida market and what's important to them when bringing in …

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Ted Lidie - Founder & CEO, Alien Labs, Brand Director Connected Cannabis 1:06:44

1+ y ago1:06:44

1:06:44

In this episode, we sit down with Ted Lidie, Founder & CEO of Alien Labs & Brand Director at Connected Cannabis. Ted grew up in a small town and had cultivation in his blood. We discuss Ted's journey into the recreational market and how he's been able to build Alien Labs into the icon it is today. https://officialalienlabs.com/ https://www.twentysi…

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Marco Algorta, CEO Bienstar Wellness 51:31

1+ y ago51:31

51:31

Marco, CEO of Bienstar Wellness, is considered a pioneer in the development of the medical cannabis industry in Uruguay. Together with the Universidad de la República and the Institut Pasteur de Montevideo, he promoted scientific research in preclinical models. He also collaborated with clinical research at the Maciel Hospital. In 2017, Marco was t…

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Ep. 48 - Public Relations During Tough Economic Times 41:25

1+ y ago41:25

41:25

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.द्वारा The Cannabis Marketing Association

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Randy Lanier - Vice President, Freedom Grow 45:09

1+ y ago45:09

45:09

s a kid, Randy Lanier dreamed of achieving four-wheel glory at the Indianapolis 500, but knew he’d never be able to afford the most expensive sport on earth. That all changed when he bought a speedboat and began smuggling pot from the Bahamas. Fueled by what would become a historically massive smuggling operation, he started racing cars and became …

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Ep. 47 - Radio Cannabis Marketing: Boom or Bust? 45:35

1+ y ago45:35

45:35

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?द्वारा The Cannabis Marketing Association

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Ep. 46 - Building a Winning Marketing Team from an Agency Pro 47:21

1+ y ago47:21

47:21

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.द्वारा The Cannabis Marketing Association

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Ep. 45: The Power of Cannabis PR: Insights from a Leading Media Relations Expert 45:19

1+ y ago45:19

45:19

In this episode, Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, buildin…

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Mimi Cavalheiro (Retail Relations Manager, SF Buyers Club) shares the importance of supporting small, craft farmers and how that leads to a stronger, healthier cannabis community 12:35

1+ y ago12:35

12:35

Mimi Cavalheiro (Retail Relations Manager, SF Buyers Club) shares the importance of supporting small, craft farmers and how that leads to a stronger, healthier cannabis community. Formerly a grower herself, Mimi and her SF Buyers Club team hosted the Humboldt Legacy Farmers Market and invited the High On Tour Podcast into their amazing event to cap…

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Craig Nejedly (CEO, Talking Trees & Space Gems) tells us how his thirst for adventure fueled his desire to leave San Francisco for Humboldt’s greener pastures 16:34

1+ y ago16:34

16:34

Craig Nejedly (CEO, Talking Trees & Space Gems) tells us how his thirst for adventure fueled his desire to leave San Francisco for Humboldt's greener pastures, and what it took to build two successful, California cannabis brands. The Humboldt Legacy Farmers Market is an event held at the San Francisco Buyers Club that showcases the legacy brands an…

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Oliver Small (CEO, SaffyTHC) shares his heartwarming story of positivity and persistence that brought him to Humboldt from his humble beginnings in Jamaica 23:45

1+ y ago23:45

23:45

Oliver Small (CEO, SaffyTHC) shares his heartwarming story of positivity and persistence that brought him to Humboldt from his humble beginnings on the small island of Jamaica. The Humboldt Legacy Farmers Market is an event held at the San Francisco Buyers Club that showcases the legacy brands and products originating in the Humboldt County appella…

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Drew Barber (CEO, Uplift) offers up hope as a pillar for his brand’s success in the face of difficult change and industry evolution in 2023 21:09

1+ y ago21:09

21:09

Drew Barber (CEO, Uplift) offers us hope as a pillar for his brand's success in the face of difficult change and industry evolution. The Humboldt Legacy Farmers Market is an event held at the San Francisco Buyers Club that showcases the legacy brands and products originating in the Humboldt County appellations. This series of interviews with the le…

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Aaron Salles (MOCA Humboldt) explains the challenges–and MOCA’s successes–as a legacy indoor flower brand from Humboldt County 21:59

1+ y ago21:59

21:59

Aaron Salles (MOCA Humboldt) explains the technical challenges–and MOCA's successes–as a legacy indoor flower brand from Humboldt County. The Humboldt Legacy Farmers Market is an event held at the San Francisco Buyers Club that showcases the legacy brands and products originating in the Humboldt County appellations. This series of interviews with t…

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